At VIZIO we pride ourselves on our highly rated picture quality. Sites like CNet, RTings, and Reviewed.com consistently rate VIZIOs picture quality among the best in the industry. To make sure you’re getting the most out of you VIZIO TV, we’d recommend making sure your devices are connected with an HDMI cable, and that you’re getting an HD ( or UHD) signal. You can also individually adjust your picture settings in the menu. For brighter rooms try using the ‘Calibrated’ setting, for darker rooms try ‘Calibrated Dark’. If you’d like any assistance adjusting these settings, our customer support team would love to help you dial in the TV to your preference, you can reach them at support.VIZIO.com. Just click on 'Contact Us.