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Customer reviews for I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk. for
I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk.
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4.4 out of 5 stars
stars1,276 ratings1,185 reviews
  1. 5 stars70% (896)
  2. 4 stars16% (210)
  3. 3 stars5% (68)
  4. 2 stars2% (27)
  5. 1 star6% (75)
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Showing 521-530 of 1,185 reviews
May 2, 2025
Grandmom
5 out of 5 stars review

Verified Purchase

One of my favorites

2 smaller packs are good for freshness

Helpful?4MNA1WVHLG8815297760390
Apr 22, 2025
KHuge
2 out of 5 stars review

Verified Purchase

Tastes nothing like butter.

I buy this because my dad wants it, but it lacks any semblance of butter.

Helpful?4MNA1WVHLG8815297760390
Jan 23, 2026
DanM
1 out of 5 stars review

Not the same

Very disappointed in the new version of your product. I don't think it tastes good at all. Please bring the old recipe back!

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
Jan 26, 2026
Tommy
3 out of 5 stars review

Not spreadable

I am disappointed,I have used your product for years , it has changed. It is not as spreadable. And doesn't even melt on my toast. What' did you do?

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

We understand why this would be disappointing, particularly around spreadability and melting. We appreciate you being direct about what you experienced and sharing it with us.

Jan 21, 2026
Mr Bill
1 out of 5 stars review

Revised "original" recipe.

Have used this for several years. Just purchased a reformulated "original". The tast is terriable! Will not be purchasing again!

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

We appreciate you taking the time to share your experience. Your feedback is noted.

Nov 7, 2025
Real deal
5 out of 5 stars review

Number one in our house real

Have been using I can't believe it's not butter for years. The tub and the spray,!

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
Mar 22, 2026
Geri
2 out of 5 stars review

Taste

The nutririch does not have the buttery taste my family enjoyed with the 'original'.

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

Thank you for your feedback on the new NutriRich spread.💛 We’re sorry to hear it didn’t meet your expectations. Your feedback has been noted.

Sep 30, 2025
emmar768_7234
4 out of 5 stars review

butter

great substitute for butter! It tastes just like the real thing, definitely lives up to the name. Good on many things from bread to a baked potato.

Review from influenster.com
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Sep 10, 2025
Dot80
5 out of 5 stars review

I buy I can't Believe it's not butter whenever it's on sale or I have a coupon we're on a fixed income. We really love the taste.

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
Jul 2, 2025
starbright108_7128
5 out of 5 stars review

Finger licking good

[This review was collected as part of a promotion.] I cannot believe it’s not butter, lives up to its name! The texture was creamy and nice to add to vegetables. The taste was exactly like real butter.

Review from influenster.com
Helpful?4MNA1WVHLG8815297760390