[This review was collected as part of a promotion.] Wow! I love this! It spreads easily on toast. It is rich and creamy tasting I love it! It is so good on pancakes. I highly recommend this. I love that it is reasonably priced too.

[This review was collected as part of a promotion.] Incredibly spreadable and great for things like grilled cheese or your morning toast. My kids weren't as impressed. They preferred their regular spread, but my husband and I love it

[This review was collected as part of a promotion.] I can’t believe it’s not butter but it is. It’s wonderful. It spreads on anything and everything you would like. It’s really good on mashed potatoes on toast , and sweet potatoes it’s creamy it melts in the microwave. It’s great for cooking. I have a special recipe for butter cookies this is what I use. It comes in a variety of sizes And you can always use the bowl when you’re done. This butter is best on corn on the cob yummy.

[This review was collected as part of a promotion.] This is actually a staple in our house. We typically go with the lighter version of it, but this one is great too. It has a nice spreadable texture and it melts well. We try to stick away from real butter just because of cholesterol and saturated fat levels. The flavor is good. The product lasts a while.

[This review was collected as part of a promotion.] I had the chance to try the I Can’t Believe It’s Not Butter spread over the past week. I’m a lover of a simple bread and butter snack but the different butter alternatives I’ve tried have usually had an unpleasant flavor or mouthfeel. After one bite, I knew this spread was different. The flavor is closer to butter or buttery popcorn flavors. It’s not too salty or sweet and it’s easily spreadable even while cold. No need to leave it out on the counter to warm up!! It’s packaged nicely and is very affordable - way cheaper than butter and no dealing with sticks that need a separate tray. I have paired it with some flaky finishing salt, or with some fine salami and it’s quite good. I also enjoy it melted over popcorn.

[This review was collected as part of a promotion.] I really like I Can’t Believe It’s Not Butter. It spreads so smoothly and evenly on bread, which makes it super convenient compared to regular butter. The taste is very close to real butter but feels a bit lighter and healthier. Perfect for everyday use!

[This review was collected as part of a promotion.] If looking for a butter substitute, this is the one. I grew up on a different "buttery spread" (in the brown tub) but switched to real butter as I got older. Compared to the other brand, I think this one has a much more buttery taste. I keep this around for the convenience when I need a "spreadable" butter and don't have the time or patience to soften real butter.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter Original Spread tastes amazing. Love to use this spread on my bagels and bread. Very good texture and very soft. Smells great and is very effective. Tastes just like butter !

[This review was collected as part of a promotion.] I'm use to butter on everything, but when my wife switched I was very skeptical. The texture was good and the taste was much better than I expected. I believe I can eat this from now on and feel better. I highly recommend it.

[This review was collected as part of a promotion.] For not being real butter, this taste really good. The price is very reasonable. Definitely does the job in his little healthier. I would definitely recommend for someone looking for a butter alternative.