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Customer reviews for I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk. for
I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk.
4.4 out of 5 stars
stars1,279 ratings1,188 reviews
  1. 5 stars70% (897)
  2. 4 stars16% (210)
  3. 3 stars5% (68)
  4. 2 stars2% (27)
  5. 1 star6% (77)

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Showing 281-290 of 1,188 reviews
Jan 18, 2026
thaopbui_4023
5 out of 5 stars review

Great value

[This review was collected as part of a promotion.] This spread offers great value for everyday use, especially for families. The scent is light and clean, not overpowering, which makes it pleasant to use on toast or for cooking. The design of the container is practical and easy to handle, with a wide opening that makes scooping simple. Application is smooth and effortless, spreading evenly without tearing the bread. In terms of maintenance, it stores well in the fridge and stays fresh and easy to spread without separating or drying out.

Review from influenster.com
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Dec 30, 2025
christinea158_3415
5 out of 5 stars review

Reusable container and great tasting.

[This review was collected as part of a promotion.] I just love this free I can't believe it is not butter from influenster. This spreadable original spread tastes just like butter. It's very soft and easy to spread on bread. I also like the resealable container and size that it comes in which is very convenient. This is worth the price and I will surely recommend this to family and friends.

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Jan 13, 2026
katrinas2_6013
5 out of 5 stars review

So good!!

[This review was collected as part of a promotion.] I used this to fry some sweet potatoes with some salt and pepper and this butter was a lot richer and creamier than the kind I've been using. It fried the potatoes up nicely and gave it a nice flavor as well! Just with this butter, salt and pepper, the potatoes were delicious!

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Jan 3, 2026
sarahp50c2_6860
4 out of 5 stars review

Yummy butter substitute

[This review was collected as part of a promotion.] Can't Believe It's Not Butter Light is delicious, just like the original, but with fewer calories. - it has a distinct flavor all its own. I like it especially on toast which is how I've been using it so far. Comparatively speaking it appears to be lower in fats and oils than others, however it's still a processed food item. It does have a creamy texture and smooth consistency making it easy to spread and it melts rather smoothly. I feel like flavor wise it doesn't have as strong of a butter flavor as natural butter that depending on your taste preferences this may be appealing to you. The swirl on top was so pretty that I hesitated to dip my knife into it and ruin the design for the first time. Oh no! I would recommend this to a friend if you were looking for a butter alternative that is low in fats and oils.

Review from influenster.com
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reply from Team Unbelievable

Unbelievable, right? 😄 We’re glad you’ve been enjoying the creamy texture, smooth melt, and especially using it on toast. Thanks for sharing such thoughtful feedback 💛

Jan 17, 2026
omaro18_3904
5 out of 5 stars review

A quick flavor enhancer!

[This review was collected as part of a promotion.] ICBINB is my go to butter. It's super creamy, tastes great and you get a good amount for a low price. I have never had an issue with the packaging or availability. It goes well on just about everything. I honestly don't have anything negative to say about it.

Review from influenster.com
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Dec 24, 2025
dina007_659
5 out of 5 stars review

Taste almost like butter

[This review was collected as part of a promotion.] This is one of my favorites. It taste close to butter but less fat and less calories. It easily spreads onto bread without tearing your bread. It's creamy and has a great taste. I also like it better than butter because it comes in a tub instead of sticks. I definitely recommend this.

Review from influenster.com
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Jan 23, 2026
iwaskramer_3993
4 out of 5 stars review

Easy to spread

[This review was collected as part of a promotion.] The I Can't Believe It's Not Butter originally spread is a favorite for many for a reason. The thing I like the best is how spreadable it is. It's easy to use on toast and bagels. It's great for garlic bread too.

Review from influenster.com
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Jan 22, 2026
khait_7988
5 out of 5 stars review

Buttery Taste Without the Guilt

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original really lives up to its name. The taste is rich, creamy, and surprisingly close to real butter, making it perfect for toast, cooking, or baking. It spreads easily straight from the fridge and melts beautifully on warm foods. What I love most is that it delivers great flavor with added benefits—less saturated fat than dairy butter and fortified with vitamins A, D, E, and B12, plus Omega-3 ALA. It feels like a smart swap without sacrificing taste. If you're looking for a heart-healthier alternative that still gives you that classic buttery flavor, this is an easy everyday staple to keep in the fridge.

Review from influenster.com
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Dec 18, 2025
tinkan1_5133
5 out of 5 stars review

I can't believe it's not butter

[This review was collected as part of a promotion.] It's great as a spread on bread, bagels, or crackers and works fine for light cooking, sautéing, or finishing vegetables. For baking, although it can be used, it won't perform exactly like butter—baked goods made with this spread tend to brown less and have slightly different textures because of its higher water and lower milk-fat content

Review from influenster.com
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Dec 29, 2025
sunshine_and_aloha_5374
5 out of 5 stars review

Spreads like butter but better!

[This review was collected as part of a promotion.] This is perfect for busy mornings! Usually I'm in a rush to grab a bite and this so spreadable right away. I like that it's made from soybeans. It tastes like butter and because it's soft and spreadable it is nice to have with cinnamon sugar or with strawberry preserves. We also love this in on grilled corn!

Review from influenster.com
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