[This review was collected as part of a promotion.] I am a coffee drinker and I was definitely in need of Crest 3D Whitening Therapy. After using this tooth paste I am super excited. My teeth are whiter. I am so excited and pretty pleased. And in addition, the tooth paste taste is pretty good. For example, the mint flavor with the tea tree oil was not too strong. The tooth paste was not drying meaning that it did not make my mouth and gums dry. The tooth paste was not gritty and harsh. It was pretty smooth and gentle. I love it. Definitely will continue using.

[This review was collected as part of a promotion.] I've tried so many toothpastes that claim to actual whiten your teeth, but all have failed and I've resorted to using strips. This is the first one that has actually helped. I wouldn't expect a miracle if you are hoping for multiple shades lighter, as it is a toothpaste after all, but I will say it actually DOES whiten your teeth with regular use. Not TOO minty, which I was concerned about. This one does the trick.

[This review was collected as part of a promotion.] I have never used a charcoal toothpaste so this was a brand new adventure for me. First thing that impressed me is honestly how clean my mouth was after using it, the taste was minty and fresh, my breath was actually fresh and stayed fresh after using this and my mouth felt so clean I seriously did not want to eat or drink anything afterward. The toothpaste is very gentle & smooth, almost like right after you get your teeth cleaned at the dentist and the tea tree oil is an added bonus. I will say I noticed my teeth looked whiter after only a few uses and I plan to continue using this.

[This review was collected as part of a promotion.] I personally was not a huge fan of the flavor. I absolutely love tea tree oil but having it in with my toothpaste along with charcoal was overwhelming. I wish the aftertaste was refreshing but it wasn't. It did clean my teeth nicely and whiter which was a bonus. It's just the flavor for me was not great. Overall though it's a good toothpaste.

[This review was collected as part of a promotion.] I received this free to try and review. I love whitening toothpaste, but it's always a matter of finding one that actually works. Luckily, I feel like this one does. I haven't been using it for very long and can already see a noticeable difference, which I'm super happy about. The taste is nice as well & leaves you breath smelling fresh. Will purchase later!

[This review was collected as part of a promotion.] I got this about a week ago and I think that it is a great toothpaste. It taste pretty good and makes my teeth feel clean. The charcoal aspect I think is making my teeth more white and I think it really helps!

[This review was collected as part of a promotion.] I got this product not too long ago and I truly love it. I love charcoal toothpastes because you can feel the charcoal dig deep into the teeth and gums and have a very nice clean finish in your mouth and in my opinion I feel and see my teeth getting brighter

[This review was collected as part of a promotion.] I was a bit leary at first to try the Crest 3D whitening therapy toothpaste with tea tree oil as it is charcoal and the toothpaste is actually black. I was pleasantly surprised by the taste and texture. Quite nice actually. It didn't leave my teeth black as I had feared. My teeth feel extremely clean after brushing. I would recommend this to everyone.

[This review was collected as part of a promotion.] This toothpaste has a good flavor. The toothpaste comes out black, but does not stain your teeth. I have been using it for over a week now and I already notice a difference in my teeth. My teeth are more white now. I would recommend this toothpaste to anyone.

It's the first toothpaste I've used with charcoal. It's probably doing fine in keeping any coffee or tea from staining the teeth but then again, I do have a few nights a week I fall asleep before getting to brush at night after dinner or even before my overnight shift. I'll likely finish the whole tube, and I'm considering looking for a fluoride-free toothpaste, which sounds like something Crest should make if they haven't made one already.