This is the best toothpaste I've ever used. I've always had issues with my teeth being discolored and sensitive to cold, but not anymore since I started using this. Pearly white in less than 1 week, and no sensitivity to cold! It feels so nice to eat my vanilla ice cream, and have my teeth match. :)

One of the best toothpastes I have ever used. I get many compliments on my white teeth. But best of all my mouth feels healthy. My dental visits are near perfect using this toothpaste. This is not an overpowering taste very mild. But this cleans and freshens mouth incredibly.

Very promising toothpaste.

Used this product before and it's good.

Great tasting. Can really see a difference.

Great

[This review was collected as part of a promotion.] I love this tooth paste I like how it makes my mouth feel clean and fresh. I feel like it makes my teeth feel clearer, I doesn't have a bad taste and I think it did help my teeth look a little whiter than before. I will purchase this in the future when I need more. It was a hit in our house. I would highly recommend to other people if asked what tooth paste I recommend.

This toothpaste is the best thing I ever bought. Mouth/teeth feel so clean all day, way better than a dentist office! Definitely will cont. to buy. #LOVEat1stbrush!

[This review was collected as part of a promotion.] This is not your typical toothpaste. First of all, it's black colored (whether it's from the charcoal, which is one of the last ingredients, I can't say). Second, the flavor is mild and not super minty. Even so, I found that it did a good job of leaving me with a clean mouth feeling. Even though tea tree oil is one of the last ingredients, that's the way it should be. Tea tree oil is not meant to be used in high quantities for teeth and the same goes for charcoal (too much is abrasive and can ruin your enamel). I'm excited about this toothpaste. It combines more natural ingredients such as charcoal and tea tree oil along with proven ingredients such as flouride. You'll find that other charcoal toothpastes on market do not usually contain flouride, so the fact that this does, along with being from a trusted mainstream brand, makes me feel like this is a wiser choice. As for whitening, I can't yet attest if it had that power, but I am enjoying this new kind of toothpaste though I do wish it had more of a bold minty taste.

Not Sure