Hi John, Thank you for purchasing the Samsung Q60A TV and for sharing details of your image quality. To optimize your picture quality, please be sure your firmware is up to date with version 1565.4 which includes picture quality updates. You can check this by going to: Settings > Support > Software Update. You may want to enable Auto Update for convenience. If the picture you are seeing is still not to your liking, there are several picture settings you may want to try adjusting. You can select the Picture Mode that provides the best viewing experience. Go to Home > Settings > Picture > Picture Mode 1) Standard: Is the default mode suitable for general viewing environments. 2) Natural: Reduces eye strain for a comfortable viewing experience. 3) Movie: Is suitable for watching TV or movies in a dark room. 4) Dynamic: Makes the picture brighter and clearer in bright viewing environments. 5) Filmmaker Mode: You can watch the source content (e.g., movie) as it is. If the image is defined as Filmmaker Mode, it will automatically switch to Filmmaker Mode while watching. You can also go to: Settings > Picture > Expert Settings > to manually fine tune your image. Should you need further assistance with image quality adjustments, please give us the opportunity to assist you. You can reach us at 1-800-SAMSUNG (ask for TVs), available 8AM -12AM EST M-F (9AM – 6PM EST Sat). Or text HELP to 62913. For additional support resources, visit us on the Samsung website and click on the ‘Support’ link in the upper right corner of the homepage for: 1) More ‘Contact Us’ options – LiveChat, Facebook, Twitter, Samsung Community, Samsung Members app 2) Manuals & Software 3) Warranty Info 4) Product Registration: For access to easy warranty support, convenient opt-in to special promos and offers, faster troubleshooting and service, and quick notification of system updates. ~ Samsung Specialist