I use this to give me the extra butter flavoring without the extra calories and cholesterol. I also use it for a quick way to butter my corn on the cob.

I substitute I Can't Believe It's Not Butter spray for vegetable oil and lard in making biscuits, quick breads, cakes, etc. Everything's always turned out well. Love the product - just wish it came in a larger size container.

Love the product but get very aggravated when it starts to NOT SPRAY half way through the bottle. Some of the reviews regarding this are 2 yrs old....problem hasn't been fix yet??????

Very nice product. Love the fact of having butter in spray very handy but ITS VERY DIFFICULT TO HOLD!! 5 STARS when you fix that. The 12 0Z is a pain to use a different bottle would be awesome.

I use this product for everything....on my baked sweet potato...in my baking and to turn my powered peanut flour into a buttery peanut butter spread!!! I love love this product!

Love the product, good taste but addictive: more sprays into my mouth than on the food, sometimes. But the plastic safety seal covering the top is very difficult to remove. Dread opening a new one each time. Running out of bandaids.

the spray is advertised as fat free. That is only if a few spritzes are used. The product is actually quite high in fat if larger amounts are used, but that information is only available online.

This product is great except for one glaring problem. Even if you hold the bottle upright, the spray still just spritzes and leaks and does not spray. And how can you spray veggies and potatoes, etc. with the bottle in the upright position. Should certainly be able to come up with something better.

In the last few years I have been trying to eat healthier as a result of high triglycerides and cholesterol with more focus on eating vegetables, fruit, fish and low fat meats. I can't believe it's not butter is a great substitute for using butter or margarine on potatoes, corn, peas and other vegetables- unbelievable that such a great product exists without the fats, cholesterol and sodium. I also use this product on toast and popcorn-- great and I have no problem with the sprayer. I do not want any reward for writing a review on I can't believe it's not butter just want others to know about it if looking for a butter or margarine substitute as I was. Also I use the Extra Virgin Olive Oil version- I hope they never stop making this don't know what I would do.

We have been using this product for more years than I can remember. We have always been impressed with taste, quality, and consistency. However, over the past 3-6 months, something has changed and not for the better. The taste was 'off' to the point that my husband went back to the real butter for his corn and veggies. I had just finished off our old bottle and retrieved it from the trash in order to compare numbers, label, etc. Everything was identical (we couldn't find the cellophane wrap at the top to compare dates), but we did notice the color of the bottle was a bit darker on the newer bottle suggesting to us that perhaps the supplier of the bottle had been changed or the composition of the container had been changed. Whatever! This new taste is unacceptable---way too much of an artificial and chemical taste. If you need to raise the price to give us back the original bottle or recipe, then do so. But don't mess with a good product in order to save a small fraction of production cost. And if the change was made for environmental reasons, don't even tell me. And I see a previous poster has also noticed the decrease in quality.