Very nice product. Love the fact of having butter in spray very handy but ITS VERY DIFFICULT TO HOLD!! 5 STARS when you fix that. The 12 0Z is a pain to use a different bottle would be awesome.

I use this product for everything....on my baked sweet potato...in my baking and to turn my powered peanut flour into a buttery peanut butter spread!!! I love love this product!

the spray is advertised as fat free. That is only if a few spritzes are used. The product is actually quite high in fat if larger amounts are used, but that information is only available online.

I substitute I Can't Believe It's Not Butter spray for vegetable oil and lard in making biscuits, quick breads, cakes, etc. Everything's always turned out well. Love the product - just wish it came in a larger size container.

Love the product, good taste but addictive: more sprays into my mouth than on the food, sometimes. But the plastic safety seal covering the top is very difficult to remove. Dread opening a new one each time. Running out of bandaids.

Love the product but get very aggravated when it starts to NOT SPRAY half way through the bottle. Some of the reviews regarding this are 2 yrs old....problem hasn't been fix yet??????

This is a great tasting butter spray. I use on popcorn and on pasta. The spray pump is poorly designed and I keep hoping each time I purchase a bottle it will have been improved.

This product is great except for one glaring problem. Even if you hold the bottle upright, the spray still just spritzes and leaks and does not spray. And how can you spray veggies and potatoes, etc. with the bottle in the upright position. Should certainly be able to come up with something better.

In the last few years I have been trying to eat healthier as a result of high triglycerides and cholesterol with more focus on eating vegetables, fruit, fish and low fat meats. I can't believe it's not butter is a great substitute for using butter or margarine on potatoes, corn, peas and other vegetables- unbelievable that such a great product exists without the fats, cholesterol and sodium. I also use this product on toast and popcorn-- great and I have no problem with the sprayer. I do not want any reward for writing a review on I can't believe it's not butter just want others to know about it if looking for a butter or margarine substitute as I was. Also I use the Extra Virgin Olive Oil version- I hope they never stop making this don't know what I would do.

[This review was collected as part of a promotion.] I have used this product for many years on almost all types of foods. It taste good on everything! Veggies, meats ... even fruit! Not only does the butter flavor taste great but it seasons the food with a light, salty taste as well. I consider this spray butter to be my salt shaker. However, it's only fair to warn you ... this product is very addictive!