We love this shampoo for our dog. It's salt-free which has zero benefits. Since we have to wash our dog's feet everyday due to the environment we live in, it's safe for daily use. Our dog has (or had) many skin sensitivities, this brand has had no negative effects on him. On the contrary, it has been a beneficial.

the bad reviews are expecting a lather like human soap. it works fine. it leans on the watery side, and you have to use alot. But for a safe, realiable, affordable option, 5 stars.

This is my go to brand for my pups. I prefer the Oatmeal vs scented options.

This is like water...super thin and low sudsing. I typically use Nature's Miracle but decided to try this but I won't buy it again. It doesn't remove all the dog "stink". I don't expect nor want a strong fragrance, what I do want is not to smell dog stink when they're freshly washed. I have 2 doodles, a golden %26 a labradoodle and neither lost the dog smell after being washed twice in this. Dogs typically get bathed weekly as they are combo inside/outside dogs and go on daily hike or run adventures. On the plus side, no irritation.

Expected more. Never buy again. Too expensive for a terrible product. Does not lather at all. Takes too much to get foamed up. Plus, it literally smells like nothing. Not just neutral; it keeps my dog smelling like dog — not clean dog, but smelly, wet dog. Thumbs down!

This is so watery it's unusuable. Also it smells too perfumy for my taste. Not a fan.