Thanks for taking the time to reach out, Terri. The latest upgrade to our towels was made to deliver an improved absorbency, and clothlike look and texture, to enable messes to be picked up more quickly and completely. We're sorry to hear the package you received was thin, rough, and not as absorbent. After extensive consumer testing to provide features we hoped you'd love, and quality checks to ensure you receive your rolls in the best condition, be assured we're sharing your report with Quality Team.

Helping you pick up quicker is our goal, and we're very sorry to hear if that wasn't your experience. We have strict quality controls in place to ensure our best rolls out, and we'd really like to see how we can help, and return you to the quality of Bounty you know and love. Please call us at 1-800-926-8689 Monday-Friday between the hours of 9am-6pm EST.