We really like a dark robust coffee and this one has a great flavor along with smoothness. I think it has a little bit of a chocolate smoothness and flavor. I don’t even mind heating up room temp coffee and it still tastes pretty good. Fresh is best but microwaved is still worth it if in a pinch.

This coffee was excellent! Going back for more. Had guests for a few days and many people commented on how good the coffee was and asked what it was, including my 22 year old son! Definitely recommend.

This coffee is great! It tastes great and packs a punch! It'll get you going in the morning! And Black Rifle Coffee is Veteran owned! Another awesome reason to support them!!!

Dark and rich and good flavor.

We live this coffee! Has great flavor.

Sams sells Blackrifle coffee, which is great tasting, for a very reasonable price. Actually the best price I've found! Will be purchasing again!

Better than Starbucks, but not as good as the Members Mark 100% Arabica whole bean coffee.

Disclaimer…like strong coffee. Had to use a lot to get it strong enough. Taste was okay, but nothing special. Not very complex tasting. Prefer Peet’s Major Dickason.

A little pricey for the quality.

This is the first Black Rifle Coffee I have ever had, and I am not impressed. I like that it's Veteran owned, but it honestly reminds me of the coffee that the Army had, and that wasn't great. It is strong and dark, which I like and I like most coffee.....lots of different ones, too, but this is a stark, campfire black with not a lot of flavor, and a dirty aftertaste. I even tried creamer, which helped it, but now I am trying to figure out who I can give this to, so I didn't waste my money.