We really like a dark robust coffee and this one has a great flavor along with smoothness. I think it has a little bit of a chocolate smoothness and flavor. I don’t even mind heating up room temp coffee and it still tastes pretty good. Fresh is best but microwaved is still worth it if in a pinch.

Love Black Rifle Coffee!! So happy that Sam’s Club is now selling it. Awesome flavor!! And, it’s helping our Veterans!!

This coffee is great! It tastes great and packs a punch! It'll get you going in the morning! And Black Rifle Coffee is Veteran owned! Another awesome reason to support them!!!

This coffee was excellent! Going back for more. Had guests for a few days and many people commented on how good the coffee was and asked what it was, including my 22 year old son! Definitely recommend.

This coffee is better than Starbucks and is rich with flavor!

My favorite coffee at Sam’s. Great deal for BRCC and really good. I have tried almost all the coffees at Sam’s and this is by far the best they have.

Great coffee! Great company!

Love a good black rifle coffee in bulk at a reasonable price :)

My husband loves this coffee

Excellent coffee. All I drink now.