After many years of buying Charmin my wife has switched our household to another brand which has not reduced the width of its rolls. First the thickness of the cardboard in the core of the roll was reduced so much that rolls are no longer round. Now the width of the roll has been reduced by almost one half an inch...approximantley a 10% rduction with no reduction in price. You have significantly reduced the quality of a great product. After the New Coke experience I thought that companies would have learned their lesson.

[This review was collected as part of a promotion.] I don't usually make it a habit of talking about my bathroom habits with my friends, or what kind of toilet paper I use, but for Charmin i will make an exception. My wife buys this store-brand, warehouse bulk quantity stuff, and it disintegrates rapidly. It also doesn't hold up when you need it to, so you end up folding it over and over and using a bunch more anyway, so is it really that good of a deal? With this Charmin Ultra Strong stuff, now THAT'S toilet paper. I don't have to fold it over and over and use a bunch. So, it's comfortable, it's economical, and it's not wussy. The roll fits in the toilet paper holder nicely, too, which is important to me. I hate it when those fluffier brands make the roll so big that it doesn't fit or even roll in a standard toilet paper holder. Oh, and my kids liked it too, which is a plus. Now, if I can Just convince the wife to stop buying the warehouse brand, my royal throne will be perfect! #GotItFree #bzzagent

[This review was collected as part of a promotion.] I was optimistic about trying this product, and to be honest I expected more. I have used @Charmin Ultra Soft in the past, and the #UltraStrong #Triplethreattp wasn't quite what I was expecting. It was rough and surprisingly coarse. I would use this product again, if on sale, but it isn't a product I would seek out, let alone pay retail prices for. The roll also, after being used once or twice, looked very empty. For a roll promising to be double the size of its normal roll, I was disappointed at how quickly it was used up. It does, as the packaging promises, flush well and it is very strong, however it would benefit from being a bit softer, and a bit 'larger'.

[This review was collected as part of a promotion.] I have found that bathroom tissue varies greatly among brands. After trying several different brands, Charmin Ultra Strong is definitely in the top two. The other brands often sacrifice durability for comfort or the other way around. While one or two brands may be more comfortable or durable, they are not as good over all. Charmin definitely made a great product. Thanks Charmin for allowing me the opportunity to try such a great product that is comfortable, durable, and priced comparable to other brands.

[This review was collected as part of a promotion.] I put the rolls in each of the bathrooms. They were very soft to use and caused no irritations or issues with using them. I even used it to blow my nose and it felt like using another product Kleenex. I highly recommend it to anyone.

[This review was collected as part of a promotion.] Normally when it comes to toilet paper I really don't have any preferences. I definitely think it's one of the strongest you can buy but not the softest. My fiance on the other hand is very picky and she did not like it. She didn't like the way it felt and it wasn't soft enough for her. So it looks like I'll b bypassing this tp in the store for something softer.

[This review was collected as part of a promotion.] My husband is very picky with the toilet paper. I know this is not common. So, this campaign was perfect for him. I said we are going to try a new toilet paper and let me know what you think about it. He said Charmin Ultra Strong make the job as his actual toilet paper, the actual toilet paper was also Charming Ultra Strong, but it feel a litter strong. So, he is happier with this new version of Charmin Ultra Strong.

[This review was collected as part of a promotion.] After using a store brand toilet paper for many years, switching to Charmin Ultra Strong was like switching to a nice, fluffy pillow. Being that it is Ultra Strong, my little kids didn't have to use as much, and that saved me as much as I was "saving" using the store brand. Thank you, Charmin!

[This review was collected as part of a promotion.] I have tried the Charmin Ultra Strong toilet paper. So far I have been VERY impressed. In lots of types of TP tried in the home the TP will tear leading to nasty messes. The Charmin Ultra Strong is very durable and prevents this from occurring. In addition to how strong the TP is it also is pretty softy for your bottom. I will say I have used softer TP's however none of them even came close to being as strong as this one! In a perfect world the TP would be a bit softer with the same strength. All in all I have been VERY impressed with this product & will start buying this product for my home going forward! I would highly recommend this product to anyone!

[This review was collected as part of a promotion.] I've used Charmin Ultra Strong for about a year now. I love it! I can use one sheet and not have to worry about it leaking through. It's soft enough for me, but to be fair I don't need to softest paper. I'd rather have the strength.