I think this is the best on the market. Super strong and soft to boot. My kids use less when we have this product as it doesn't shred in your hand while wiping.

If I had realized that 4x meant that it is desinged for four year old bottoms I would found something more suitalbe for a 70 year old bottom. I hate to change brands after about 50 years but you have left me no choice

[This review was collected as part of a promotion.] I found the new Charmin extremely soft and absorbant. I recommend the product. It's worth the price. I would like to see bigger rolls if possible.

[This review was collected as part of a promotion.] This Toilet Paper Is Amazing. It Is Very Soft Compared To The Brand I Buy. And It Is Much Thicker And It Does Not Rip What So Ever. This Is Gonna Be My Go To Brand Now Yaaaaaaaas :D

[This review was collected as part of a promotion.] Good TP. It's pretty heavy duty. Not the softest stuff on the market, but it holds up well and does not leave pieces of TP on me.

[This review was collected as part of a promotion.] This is an excellent toilet paper for softness and durability. I will continue to use it and highly recommend it to others.

The last couple of purchases of Charmin Ultra Strong (which I have used for a number of years) was disappointing. It appears that the width of the paper is about 1/4 in. less than it used to be. I liked the wider product better.

[This review was collected as part of a promotion.] The new Charmin is better that most products I`ve tried. It is some what stronger, but it`s still the same great product I use regularly.

[This review was collected as part of a promotion.] I absolutely love the Charmin wipes. They are a bit cheaper than cottonelle and can find better coupons.

[This review was collected as part of a promotion.] This toilet paper is wonderful. It is very thick and very strong. I was impressed with the quality. I would recommend this product to anyone.