Hi, thank you for your wonderful feedback! We're thrilled to hear you love our Charmin Toilet Paper. Your positive experience means a lot to us!

Thanks for sharing your feedback. We’re sorry to hear your Charmin Ultra Strong 2‑Ply felt rough — the “John Wayne effect” — especially since you were expecting something softer. Ultra Strong is designed for durability rather than softness, so it makes sense that it would feel noticeably firmer compared to Charmin’s softer varieties. Your comment helps highlight how big that difference can feel when you’re used to a gentler option.