Ann, thank you for sharing your feedback. We’re sorry to hear that your Charmin Ultra Strong felt rougher than expected. When you switch brands hoping for something softer, it’s disappointing to find the experience isn’t much different — and that’s not the quality we want you to have.<br /><br />If you prefer a softer feel, you may want to try our Charmin Ultra Soft, which is designed to provide extra comfort.<br /><br />We’d also appreciate the chance to learn more about the pack you purchased so our team can look into this further. Please reach out to us at 1‑800‑777‑8337, Monday–Friday, 9 AM–6 PM EST, so we can gather more details and help make this right.

Your feedback means a lot to us, Jeff. We take the value of our products and loyalty of our users seriously. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It&#39;s a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more &#39;gos&#39; per roll and change the roll even less often!