i am not exactly sure what has happened, but i know for sure that i don't like the outcome..this has been my one and ONLY choice of tissue for a number of years now. the last 2 packages i purchased have been thinner, far less durable,& linty!!

[This review was collected as part of a promotion.] Ive always used store brand TP but after using this, I am switching to this product. The females in the house love it and now always want this brand.

[This review was collected as part of a promotion.] A great toilet paper. What a great value for what you get which is a great product. Try it for yourself.

[This review was collected as part of a promotion.] We prefer Charmin over other brands, and have tried the different options that Charmin offers. However, we continue to gravitate towards Ultra Soft.

[This review was collected as part of a promotion.] This TP is soft and durable! It is nice to use and from a trusted brand. I will be asking my wife to pick this up in the future!!

[This review was collected as part of a promotion.] I wish you would sharpen your cutters. It is wasteful to have roll after roll without perforations!!

[This review was collected as part of a promotion.] This Toliet paper is perfect, strong and durable, does not break into little pieces, and seem to last a while.

[This review was collected as part of a promotion.] Charming ultra strong is by far some really great toilet paper!! It's super soft and really strong!! I will be buying this toilet paper from here on out!!

[This review was collected as part of a promotion.] although it says ultra strong it felt like cardboard. it is not like my usual tp, my normal tp holds up and is soft as well

[This review was collected as part of a promotion.] I usually use Charmin ultra soft paper. The ultra strong is a very durable paper that would def recommend.