[This review was collected as part of a promotion.] I learned the hard way that a little goes a long way. My toilet got clogged because I used the same amount I am used to using. This toilet paper is very thing and you don't need much.

I noticed the difference immediately when I stored my product. What could be the benefit of narrowing the roll. At least print it on the package that you are making a change in size--then people can decide if they want the product or not

[This review was collected as part of a promotion.] Charmin Ultra Strong is the only toilet paper I will buy, it's the strongest paper available, doesn't leave lint all over and is the only paper that I trust.

[This review was collected as part of a promotion.] I recently bought the charmin ultra strong and I loved it. It's perfect for my family of 3. Love how strong it is and soft enough for my toddler! I will never buy another brand of toilet paper!

[This review was collected as part of a promotion.] smooth and soft there are all that is need be said ! thank you for all your time and testing to keep me happy when its all said and done!

[This review was collected as part of a promotion.] I've tried multiple brands/types of toilet paper, but I seem to return to Charmin Ultra Strong time and time again. It is soft, yet strong, which makes it cost-effective.

[This review was collected as part of a promotion.] This toilet paper was strong and soft. I found that I did not have to use as much as I had in the past with other brands. I liked it and felt it was a good combination of both--soft and strong.

[This review was collected as part of a promotion.] Having tried Charmin Ultra strong for the first time I was pleased with the outcome. Cleaned up all the family needs and was soft and not at all uncomfortable to use.

[This review was collected as part of a promotion.] I usually buy either the lowest price toilet paper or the recommendations from consumer reports magazine. Charmin® Ultra Strong is the second highest rated in the report.

[This review was collected as part of a promotion.] I used to a loyal user of another toilet paper...one with a man's name. Nothing against that brand, but since trying charmin...I may have a new loyalty! It was soft and strong and great to use!