We take the value of our products and loyalty of our users seriously and your feedback means a lot to us. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more 'gos' per roll and change the roll even less often!

Thank you for sharing with us, Mónica. Our team is always researching, and taking in consumer feedback to help us design our Charmin in ways that we believe everyone will love as much as we do. We appreciate you sharing that you wish your Charmin Ultra Strong was softer, and we'll be sure to share this with our team. If you're looking for a soft toilet paper, we recommend trying our Charming Ultra Soft. If you have any questions, please feel free to give us a call at (800) 777-1410.