[This review was collected as part of a promotion.] I don't really buy toilet paper that emphasize things like STRONG or SOFT but when I tried this toilet paper I really got why they call it Ultra Strong. Also, you don't need as much of it since it is so strong. You feel cleaner faster.

[This review was collected as part of a promotion.] Soft and gentle, not as linty as I remember when we used to buy Charmin years ago. normally buy the store brands or Scott. this 4 pack did not last as long as the normal purchased in a house of 3 people.

[This review was collected as part of a promotion.] Very thick and absorbent roll wont tear and it even works to take the hair off the drain filter without falling apart. Toilet seems to take it down rather easily as well. Since I don't have any complaints if I see these rolls at a good price I'll definitely make a purchase.

[This review was collected as part of a promotion.] It's been so much better using toilet paper that doesn't fall apart upon use. Charmin Ultra Strong holds up but it doesn't feel like I'm using a piece of tree bark like some other "strong" bathroom tissues do. Because it holds up, you don't go through a roll like you might of some other stuff.

[This review was collected as part of a promotion.] Charmin Ultra Strong is an ultra excellent product. It's incredibly soft but quite strong and absorbent. If this bath towel was around during the big war, our enemies would have deserted their post and surrendered themselves to the the U.S. (Ultra Strong)

[This review was collected as part of a promotion.] If you are looking for the strongest, high quality TP, look no further than Charmin Ultra Strong. The look and feel shout high quality and strength. Personally I prefer a softer, more tender feel, but I would recommend this this toilet paper and would use it again in the future.

[This review was collected as part of a promotion.] I was rather dubious when offered to try Charmin Ultra Strong. What difference can it make! It is just toilet paper, right? Well I was in for quite a surprise. This toilet paper feels stronger, but also extremely comfier. It seems like a good deal to buy cheaper toilet paper, but it ends up getting more expensive when you have to use 4 times as many sheets as you would using Charmin Ultra Strong. How could I have been so blind for so long?

[This review was collected as part of a promotion.] To me this is the best toilet paper on the market. I don't have to worry about it falling apart on me. Always buy quality you get the best. I convinced my new wife of this after we got married because she always bought cheap brand but went through it twice as fast wasting money. Now we have the best and we're not losing our wallet when we wipe.

[This review was collected as part of a promotion.] I just received my sample of Charmin ultra strong. I think it is much better than the current brand I am using. It is soft and very durable. I noticed I use less which makes for a great selling point. Its hard to find a product that is soft yet durable, I think Charmin ultra strong has done it. I will be looking for coupons nad heading to get some more in the future. The bear characters in the commercials are great too.

[This review was collected as part of a promotion.] I am one who doesn't like change especially when there is no reason. I believe that you shouldn't try to fix what's not broken. Our family had been using Costco brand toilet paper for a long time especially after hearing about all the research they put into designing their toilet paper. I was skeptical to try anything else but decided i would give Charmin Ultra Strong a try while doubting it could compete against the Costco brand for softness and strength. Boy was I ever wrong. To prove this, I did a little test by putting 2 rolls of each brand in every bathroom without telling anyone. The Charmin Ultra Strength quickly disappeared while the kids complained about having to use the old toilet paper because the new was all gone. Even my wife noticed the difference while using it to put her makeup on. She said there was hardly any lint dust with the Cgarmin Ultra Strong. Thanks Charmin for a great product.