[This review was collected as part of a promotion.] The first thing I would want you to know is that this product is great, not only does it last longer but is very soft. The whole family enjoys this brands and believes it is superior to any other toilet paper out there. My kids always tell us to get the toilet paper with the bears. We only buy charmin because it is the best bang for the buck.

[This review was collected as part of a promotion.] When I received this toilet paper to use my first thought was that my children will use it up quickly due to its plush nature. Was I wrong! They absolutely loved it. They actually used less that the commercial-type toilet paper we usually purchase. They have all told me how nice and soft the new Charmin feels and that they would like me to start buying it when our current stock of toilet paper runs out. I have to concur with their thoughts about this new toilet paper. It is the softest that I have ever used. It will become our families toilet paper of choice. Thank you bzzagent. Without your involvement I would have never tried the new product.

[This review was collected as part of a promotion.] When trying out the Charmin that was sent to me free to test out I had to wait until Friday morning to see if it works better. Since it was a double roll verses a single roll with three girls under ten it lasted way longer almost one full day. This makes a dad smile. The reason is because everything seems to be much higher or wasted more than it use to be when I was a child under ten. We as a family of five, with occasional stay over guests are very pleased with the Charmin Ultra roll and will be switching immediately to this brand for many days to come in the future.

Cannot believe you have cut the width of the tissue by over 1/4 of an inch!! Very noticeable. Too much!! Charmin has been my favorite for many years - now may have to change to another brand. You've done what has been done to canned food - reduced the contents of same......Bad business...................

[This review was collected as part of a promotion.] Just 6 months ago I was able to use 4 squares. The last 2 mega rolls I've purchased have been much thinner. I now have to use 7 squares to get the same affect as the 4 squares. I'm not very happy with this thinner formula. For what we as consumers pay for this product, you should go back to your original thicker product. I cannot at this time recommend this product.

[This review was collected as part of a promotion.] Charmin Ultra Strong toilet paper is very strong and durable. Toilet paper worked very well and is an effective product. Even though it is strong, it was gentle on the skin and did not cause irritation. One weakness is it does not last as long as Charmin Basic.

[This review was collected as part of a promotion.] Our family is a user of the Ultra Soft variety but I've wanted to try the Ultra Strong because of the strength of the item vs the extra size of the Soft. I thought the product held up very well and was as good if but better than the Ultra Soft.

[This review was collected as part of a promotion.] My family and I tried the new Charmin pack of toilet paper that was sent to us in the bzz kit and I have to say I was kind of let down. We primarily use Scott toilet tissue, which I would say serves our needs just fine. We do tend to overuse it though each time. When we started to use the new Charmin roll I had to admit that we had a preconceived notion that Charmin is ultra soft and that you have to be very careful at how much you throw in the toilet or you risk clogging it up. When we opened the pack right away I noticed that it wasn't very soft. It was softer than the Scott's, but it wasn't significantly different. Also, the roll seems like it is a lot smaller. Even though out of the pack it looks like it is the same size, I guess the thickness of the sheets actually make the roll last maybe half as long. The 4-pack was gone so fast that had I used regular Scott's I might have still been on my first roll. Overall, the toilet paper is of a higher quality than I am used to, but based on how fast the roll was finished and the cost I am most likely not going to purchase this especially with young kids who like to waste the roll.

[This review was collected as part of a promotion.] Am constantly impressed by the quality of Charmin Ultra Strong. Have been using a few weeks now and still enjoy it very much. Compared to my old toilet paper which was one-ply this stuff is amazingly soft and thick.

[This review was collected as part of a promotion.] The ultra charmin was great toilet paper! It held up great to kingdom. The paper is soft yet strong and can handle any Kings job. I will buy ultra charmin from now on because the generic paper I have been using feels like sandpaper to me now.