I've been buying Charmin for years - and Ultra Strong since it debuted. But my most recent purchase delivered a horrible surprise: they've changed the texture and the Ultra Strong, which used to be soft and cushy, is now rough and noticeably more cheaply made. I won't be buying again.

[This review was collected as part of a promotion.] Charmin Ultra Strong is the answer for gently cleaning tough stuff off of delicate places. It does not tear, leave behind residue and your fingers don't "poke through" which makes it pretty much better than the rest!! I won't switch from this and I'll go out of my way to buy it. Very good value as well!!

[This review was collected as part of a promotion.] When it comes to toilet paper, you really want to have a pleasant experience, and I found the Charmin Ultra Strong paper to deliver just that. It's soft, and the texture and pattern provide for efficient wiping. Seriously, why buy a budget brand that feels like sandpaper when you can feel good afterwards.

[This review was collected as part of a promotion.] This is a very versatile toilet paper. It's strong enough where I only have to use 2 pieces at a time and still soft enough so I'm not complaining. It's definitely one of the more durable brand / varieties I've used. The best part is if you have young kids and they tend to go through a lot of TP, you can teach them earlier about using less by leveraging Charmin Ultra Strong.

[This review was collected as part of a promotion.] I received a free sample of Charmin Ultra Strong from Charmin. Of all the toilet paper brands on the market, Charmin stands above the rest. When other brands are content with delivering low-quality materials and textures, Charmin Ultra Strong's materials are both durable and soft. Charmin's quality is always consistently high and the price point is always reasonable. If all of the brands of toilet paper available on the market today were compared against each other, Charmin Ultra Strong would be at the top of the heep.

[This review was collected as part of a promotion.] Okay so we all know talking about toilet paper is usually not one of our everyday conversations. But I tried the Charmin Ultra Strong toilet paper for free through Bzzagent. This was a great product to try. Its alot stronger then the other Charmin product I always buy. I have to say this was stronger and thicker then some paper towels I have used! It was incredibly soft with no after rawness feeling. Its very tick and I was confident without a doubt that I was clean. The thing is there is no need to "over" wrap or wad on your hand with how thick it is. You have a trusted name that has thee best toilet paper I have ever used. Charmin is the ruler of toilet paper to me after trying the Charmin Ultra Stong toilet paper!

[This review was collected as part of a promotion.] Not all toilet paper is created equal and Charmin Ultra Strong rises above the pack. Not a topic for the dinner table, but Charmin Ultra Strong's absorbency is TWICE that of its competitors and its strength is FOUR TIMES... yes, FOUR TIMES. Plus its very soft. If you don't have it in your house, don't bother inviting me over!

[This review was collected as part of a promotion.] Using Charmin Ultra Strong toilet paper made me feel good - like I'm being pampered slightly. I definitely see what Charmin means by the 'triple threat', as I found the toilet paper to not only be very soft and strong, but also a smart buy. So I feel like the price difference you pay to have this feeling is negligible, especially when you consider that you'll use fewer squares. I especially loved having Charmin Ultra Strong in my bathroom during the holidays, when my guests could enjoy this little extra comfort too. You use the good china and silverware for the holidays - you should use the good toilet paper too!

[This review was collected as part of a promotion.] I will say this about the Charmin Ultra Strong. It is very strong. It holds up well and is cushion y soft. The only difference between this and the old ultra soft Charmin was the old is 2 ply, (but with the extra strength, you don't need the second ply. It does fit better on the tp holder. Oh, and by the way, the package is a lot lighter. Could be great for camping trips.

[This review was collected as part of a promotion.] My wife is an avid Quilted Northern user, so that's what we've had in the house since we got married. I have no allegiances to any tp brand. While I have no complaints about the Quilted Northern, I was happy to try this Charmin stuff. While it feels "different" from QN, probably because I've only used it a few times, compared to a few thousand times with QN, I also have no complaints. It's soft, durable, and gets the job done. I can just tell it ain't QN. Well done, Charmin, this stuff is nice!