Your feedback means a lot to us, Jeff. We take the value of our products and loyalty of our users seriously. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more 'gos' per roll and change the roll even less often!

Your loyalty means a lot to us, Guy, so we're sorry to learn of your recent experience with Charmin Ultra Strong. Our rolls go through beary many quality checks to ensure perfect condition and performance, so we wouldn't expect you to be disappointed. We'd like to learn more and help you best. Please give us a call at (800) 777-1410.

Your bathroom trip should be the Beary best ever, when you're using Charmin rolls, Miller. It might help to know that Charmin Ultra Strong's tissue was upgraded in October 2024, to improve cleaning performance. It now features a cloth-like look and feel, and a great design that helps with multi-directional cleaning. Each square has increased absorbency, strength, and flushability, which leads to consumers needing less. Less tissue needed leads to a longer-lasting roll. We hope you’ll remember this the next time you purchase Charmin. If you have further questions, please call us any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 777-1410.

We're sorry to hear this. For assistance, please reach out to Sam's Club at 1-888-746-7726.