1st ... I am a Charmin consumer as no other will so in my house. So what a surprise when I opened this package. The texture (Dura Clean Texture ...as the packaging reads) is harsh. Will have to find the softer version for my guests. And then I noticed the roll is considerably narrower.

[This review was collected as part of a promotion.] As a BzzAgent I recently received a 4 pack of Charmin ULTRA STRONG toilet paper to conduct a product review. First I must say I never thought I'd write a product review about toilet paper. Now I know why they say 4 = 8 on the outside of the package. WOW talk about going the extra mile when you need it most. I don’t know how many times one of my family members was using the restroom and guess what, they just ran out of toilet paper! Having toilet paper that lasts longer than the other brands is a GOOD THING! I can not say enough good things about this toilet paper. First, it is extremely soft and does not feel hard or stiff as cardboard like other brands. Next, it really is ultra strong! No need to use much of it because it works well for cleaning and it lasts much longer than the other brands I have used. With several kids at home, I’m happy that the roll doesn’t have to be replaced that often so from now on we are switching to Charmin Ultra Strong.

[This review was collected as part of a promotion.] Charmin® Ultra Strong is the best that I have ever tried. I'm used to the cheap stuff where it takes 12 squares at least, Not a pretty sight. When I saw the roll I was a little disappointed, thought it would look bigger being so tough and all. I was surprised at how strong it really was. 3 squares is all I need, A lot less then the bargain brands. I love doing as little paperwork as necessary. I'm not sure about the cost effectiveness as I have not yet bought any yet, but I really do like it. I will check it out, at my age if something really works I'll buy it even if it is a little more expensive.

[This review was collected as part of a promotion.] This product is one of my favorites. It is soft (very plush) and strong enought to handle any wipe job. We used some to clean up a spill on the floor when our paper towels ran out, and it was incredibily absorbant and didn't tear with a little scrubbing. I checked out some store prices and thought Charmin Ultra Strong was very reasonable. I will buy this product again in the future.

[This review was collected as part of a promotion.] I was pleased to find how soft this tissue us. My brand of choice has always been Charmin Basic mostly for economic reasons. I was a little apprehensive. I believed that the process of making it stronger it would've been unbelievably hard. But in light of actually trying it I I am considering a switch.

[This review was collected as part of a promotion.] I've used Charmin for years - a brand I trust for sure. Now with Ultra Strong - I use less paper, because it is truly that much better. If you don't use Charmin - now is the BEST time to try it. Their best product yet. Not only an upgrade to their own product, but an upgrade to your life!

Extremely disappointed in the current quality and size of the Mega Ultra Strong. You need to remove the Ultra Strong from your packaging and advertising as it is now false. The tissue just deteriorates and falls apart. Even removing rolls from the packaging I find little scraps of tissues on the floor. As a person who suffers from interstitial cystitis I consider myself a expert on paper quality and value and Charmin is no longer the leader. Please return to the previous quality.

Did you really think we would not notice. Rolling the tissue much looser on the roll makes for a great looking product in the package. Once you get it on the paper holder it seems to melt away before your very eyes. I won't say we are using twice as much paper...we are just using twice as many rolls. Give us a little more credit. We have used the Charmin product for years. I like your product, just a little insulted that you think giving us Less product for More money would be something that your consumers would not figure out.

[This review was collected as part of a promotion.] I purchased this item thankfully when it was on clearance. It was not my favorite of products I found it was too rough. It did the job but nothing compares to your Charmin Essentials soft. I will stick to what I know from now on.

[This review was collected as part of a promotion.] I have always used Charmin brand toilet paper in our household since I was a wee young lad lol, I dunno it was just always what we got..I was psyched to try out this new type Ultra Strong, since most common toilet paper either is tooo thick, rips way too easily or gets stuck in unmentionable areas ;) Happy to report, this toilet paper is the perfect thickness, and it is super strong..no little pieces on you when wiping and its strong enough to pull off the roll without getting 10 different pieces in your hand, I will definitely continue using this, its my new favorite type of the already wonderful Charmin Brand! way to go!