I can BEARly believe it!!! For over 20 years I've been an unofficial unpaid spokesperson for Charmin (and other P&G products), telling EVERYONE that Charmin Ultra was worth every penny, and actually a much better value in the long run. Well, now your package isn't the only thing that's red...so is my face when I see those people. We are all so unhappy with the change you've made. Sure hope whoever made that bad decision to make a change to what was the best toilet tissue ever, is sitting in the "Thinking Spot". Fuzzy Wazzy was a Bear, Fuzzy Wazzy had no hair, Fuzzy Wazzy wasn't fuzzy was he? Wellll, he is now if he's using the new Charmin Ultra! ...and so are the rest of us. YUCK!!! How very sad that your product was changed. Haven't you ever heard, if it ain't broke, don't fix it? This Bear is going hunting...for a different brand of toilet tissue!

[This review was collected as part of a promotion.] I believe the product was just like it title ultra strong. It done the job well for me as well as using it to get stuff off the floor from my animals. The one thing that would be most helpful to know is how well it dissolves in the septic system. Where it is so strong will it eventually back up my septic or does it start to deteriorate quickly? But overall the product is well worth it.

[This review was collected as part of a promotion.] My family had been using another brand of toilet paper for sometime and we were not happy with it. I decided to get Charmin. The first thing noticed about Charmin was the absorbing ability of the paper. It was much better than our former paper. I also noted immediately that it cleaned much better and not nearly as much paper was used at each sitting. My family noted the new paper the first time they used it and asked me about it. I was also happy to see that it would not clog septic tank, as we have a setic tank at our farm. I am sold on the fact Charmin is softer and much more strong. The next time I shop you can bet I head for the Charmin isle and stock up.

[This review was collected as part of a promotion.] this is a great product which is pretty much what I expect of a charmin brand. overall my wife and I were pleased with the ultra strong but I cant find a notable difference over other Charmmin products.

[This review was collected as part of a promotion.] Charmin Ultra Strong is not the normal TP of the house, so when I got my free sample I wasn't sure how it would be received by the family. I must say that it is definitely super strong and thick - no thin public bathroom tissue here! However, the thickness is what makes it slightly less desirable than our current stuff. It just doesn't seem as soft as I'd like it, but boy does it get the job done! I give it 4 stars because it is very thick and strong, but not quite as soft as I'd hoped.

[This review was collected as part of a promotion.] Although my title words, strong & soft, may seem like opposites, they are the exact words needed to describe this toilet paper. Soft so it doesn't scratch your skin. Strong so it holds up to the wipe, with less needed than with other toilet paper. This will DEFINITELY be my toilet paper of choice from now on.

[This review was collected as part of a promotion.] The Charmin Ultra Strong bath tissue is a complete game changer. As you do your business on the throne you want to know that the cleanup crew will not only be easy to work with but efficient as well. The first instant that I came in contact with the cleanup crew was instant bliss and gratification. Not only was it soft and smooth but strong is an understatement; one piece did the work of four easily. I will be calling them again!

[This review was collected as part of a promotion.] There are a few pluses and a few minuses to Charmins Ultra Strong PLUS: the price is right. When I was at the store I compared pricing between several brands and the Charmin Ultra Strong packages were very reasonable. Another plus, there is no lint, the paper stays together and doesnt tear apart. Minuses: As it is very strong, it is like having Paper Towels for toilet paper. I think the premise is to not use as much when taking care of business but I found myself still using the same amount. So the roll does not last very long. So since we (my family) used the same amount of TP as other rolls, it needed to be changed more often I rated it a 3 star because it is ULTRA Strong but its almost to strong. Paper towels are for cleaning counter tops not for use of Toilet Paper. I also rated it 3 stars because the price is great and it is always nice to have a no tear no lint Toilet Paper. I dont feel our family will continue to buy this product.

[This review was collected as part of a promotion.] it is not always easy bringing up a conversation about toilet paper but when I tried the Charmin it made it much easier as it is so gentle to the skin, compared to my previous brand Charmin is as soft as silk.

[This review was collected as part of a promotion.] Charmin Ultra Strong is the best toilet paper. It is strong enough to handle anything but soft enough to to leave your skin feeling great. I love how it last a lot longer than most because it does not require much to clean what others require alot. With that being said it is of my opinion that Charmin Ultra Strong is the the Best TP ever!!!