Half the rolls are smaller in width. I suspect eventually they will all be smaller. While I'm sure this saves you money but it's prompting me and many other to look elsewhere for toilet paper. Please let me know if this changes because it really was the best product out there. It is five stars if it has the wider width.

[This review was collected as part of a promotion.] The new Charmin ultra is really wonderful. I never thought a tissue paper could have that much strength and at the same time be gentle on the skin. Te combination of these two qualities in one roll makes this one a keeper. I'm a believer!

[This review was collected as part of a promotion.] First of all, I received a four pack of this courtesy of Charmin (Thanks Charmin!) Our household uses Charmin Ultra Soft already so we are very familiar with the Charmin name and quality. We have been happy with their product and the Charmin Ultra Strong is no exception. It held up against all sorts of torture in our bathroom - general bathroom happenings, sickness, wiping the sink out quick, blowing of noses, picking up messes from the dogs, and pretty much anything else. While I still enjoy the fluffy softness against my tush of the Ultra Soft, I will definitely consider keeping an Ultra Strong around for those butt hurt flu moments we all get once and a while. It held up much better against those for sure (no ripping or tearing.) To anyone looks for a strong, quality toilet paper, Charmin is the way to go!

[This review was collected as part of a promotion.] Received my free sample of Charmin Ultra Soft as a BzzAgent, and found it to be a very strong, absorbent bathroom tissue. You only need a couple of sheets to do the job, and it is still very soft without falling apart. I highly recommend it. The only reason for not giving it a full 5 stars is that the rolls are still a bit small and go fast.

[This review was collected as part of a promotion.] Love this TP from Charmin. As a frequent bathroom goer, I like to use TP that does not feel like recycled cardboard when I clean up. This TP is great for what I need it for. Also works for wiping the occasionl snotty nose!

[This review was collected as part of a promotion.] I can only assume that Charmin casted a spell over their warehouses because this stuff is the very best. Even if you cant get a smooth glide everytime this toilet paper will certainly do the trick. No debris or mess. Love it!

[This review was collected as part of a promotion.] I liked the Charmin Ultra Strong tissue, much better than the regular Charmin tissue paper. I was definitely stronger and softer. However it was not as strong and soft as the paper the I currently use.

[This review was collected as part of a promotion.] I was skeptical about this product. We had tried Charmin before and my wife refused to use it again due to lint. Well fear no more! Charmin Ultra Strong seems lint free; moreover, it is strong enough that I've used it in place of a paper towel to clean up a spill. It still feels soft, however, with all that strength, and doesn't irritate the skin. We're sold on the new Charmin. It does what it needs to do and more, giving you the strength you need and the softness you crave. I'll certainly be buying this next time I'm at the store.

After using Charmin for most of my life, I will not buy again. We used the Ultra Srong which we felt was both strong and soft. We opened a new pack today and both my husband and I were shocked at how awful it was. What happened? It is like sandpaper!! It will go in the trash as soon as I can buy another brand! Plan to warn all my friends and family member that I know who use it.

[This review was collected as part of a promotion.] I found that it was much more comfortable for my various uses. Unlike previous experiences with this brand it did not rip apart or feel "weak". I would continue using it if the price point for this was reasonable. I would recommend this item to others.