[This review was collected as part of a promotion.] Received my sample in the mail yesterday and let me tell you this is worth the hype. Its super soft and extremely strong. Don't have to use a whole bunch like I did with the cheap store brand stuff. Will definitely be using it again. My whole family really enjoyed how soft it was. Especially my little 3 year old daughter. She carries a little bit around the house ever where she goes.

[This review was collected as part of a promotion.] This tissue is the best! I don't have to worry about it tearing while I'm in the "Kingdom". Other brands don't/ didn't hold up as strong and left my using more than i thought I needed. I would definitely make a purchase and share with other family members and friends.

[This review was collected as part of a promotion.] You are probably like me where you look for efficiency and convenience when purchasing household items like toilet paper. I never really considered buying anything else other than the sam's club massive pack. After receiving the sample of this charmin ultra toilet paper, I can't actually believe how much softer, durable, and more comfortable this is than regular toilet paper. I've had such a positive experience with this toilet paper that I will always buy this brand and style moving forward. If you're looking for a quality toilet paper product, this product is the way to go!

[This review was collected as part of a promotion.] If looking for a soft yet strong brand of toilet paper, this is it. I have been using Charmin Ultra Strong for a few weeks now and my whole family agrees, this stuff is wonderful. It will become our 'standard' for the family. It is probably the best value for your money while not skimping on comfort one bit. We had some family stay over the Thanksgiving holiday and brought up the subject in a funny kind of way. Once they understood what was going on with me being a Buzz Agent and trying Charmin, they were open to review. It sure made an impression that's for sure and will more than likely be bought by others. This brand is great, don't change a thing and thank you!

[This review was collected as part of a promotion.] This Ultra Strong version lives up to its name, and is surely the high quality you would expect from Charmin, but I find it to be too rough. I feel like it would be better as a paper towel rather than toilet paper. Personally, I prefer Charmin's Ultra Soft lines when it comes to toilet paper.

Bought Ultra Strong for years, but the new 12 pack I bought (Mega Roll) is flaking all over? What's the point of ultra strong if you change the product to something not described in large type on the package? Is this a temporary mess-up? Or a permanent product change? Lot number 7101U018AC041639

I'm in agreement with most recent reviews posted related to your reduction in roll sizes. I have purchased Charmin for many years, but this is the 2nd roll width reduction I've noticed since living in this home and having same TP dispenser - the new roll now only fills about half the tissue holder - REDICULOUS! I've paid good money for this product and now doesn't last. How could you have done this to your consumers????

[This review was collected as part of a promotion.] I received my free sample a little late I think but opening it the feel was imo almost as strong as a paper towel with a softer feel. Using it for the 1st time I was very pleasantly surprised to find that the heavier feel did not lessen the effectiveness at all. I will highly recommend this and it is now on my shopping list

[This review was collected as part of a promotion.] I'm on my second roll of charmin ultra strong and I can really say it works well! The value of this toilet tissue seems to be great compared to other major or even generic brands. The toilet paper holds up well in normal use and also stands up to use as a facial tissue and even some basic spills. I have had no issues and could definitely see myself using this in the future.

[This review was collected as part of a promotion.] Charmin is the only toilet paper that is soft and doesn't irritate my skin while still getting the job done after a trip to the bathroom. After a spicy meal upsets my stomach and I'm making many trips to the bathroom, I can count on Charmin to keep getting the job done without irritating my skin. This is the only toilet paper I will ever buy for my bathroom.