Ok, what happened? I have been buying Charmin for yrs. All of a sudden it's thinner & the roll isn't as long. I have Charmin Ultra Strong (UPC 3700089347. There is a 0 at the left end, before the 3; there is a 9 at the right end, after the 7). It is not as soft as it always has been & the appearance is different. What's happening?

[This review was collected as part of a promotion.] I am very thankful to have received my free rolls of Charmin Ultra Strong toilet paper. I was extremely pleased that it only took half as much as my normal brand to do the same job. After all, a job is not over until the paperwork is done!

[This review was collected as part of a promotion.] Toilet paper is important to me and I tend to choose wisely. They are several brands available at a wise range of prices, however, quality does vary. When I first used Charmin Strong I knew it was a good product. It would not tear as easily as some plus it kept the same softness as most other toilet paper. Charmin has a strong repetition as being one of the best companies in the toilet paper industry. When I first used Ultra strong I started to use their other types of toilet paper. I also have another favorite type by Charmin. I have and would recommend anyone to try charmin ultra strong and their other types to your liking. The price to me is worth it. I believe you get what you pay for and I would gladly pay the price at my local store for Charmin and will not use another type again. Your butt deserves the best =).

[This review was collected as part of a promotion.] Charming Ultra Strong bathroom tissue is awesome. It is much stronger yet very soft to the touch compared to others. I would definitely recommend this product. I currently use Charmin and will continue to use there products as they are a quality brand.

[This review was collected as part of a promotion.] I don't often think about TP since i usually buy the store brand, but I now have a whole new appreciation. Charmin Ultra is fantastic. This is not something to skimp on - Charmin Ultra is my new choice.

[This review was collected as part of a promotion.] When I looked at this Charmin roll compared to what we normally use I thought - "no way this roll lasts as long." But the smaller, stronger Charmin roll lasted a lot longer and was softer! I was glad to be wrong and will buy Charmin in the future.

[This review was collected as part of a promotion.] This is not my favor subject, but this Charmin is great. Strong enough for the biggest King. Yet soft enough for the Princess of the house. I never would have tried Charmin if I have not gotten it free for being a BzzAgent. Now we are going to use it on a regular bases. Try it for yourself; see and feel the difference.

[This review was collected as part of a promotion.] my first expresion of the tp was that it would perform just like all the other tp but after using for a while that has changed charmin toilet paper was strong and soft felt thick truley a really good product good exp wih it no complaints here from using it

[This review was collected as part of a promotion.] This TP is great for keeping clean. It really is as good as the commercial says. I wouldn't recommend it for when you are "sick" though... if you are a bit tender down there. For that...switch to Charmin Ultra Soft. Ultra strong WILL clean you up very well. It will NOT shred on you (Ultra Soft will do this) BUT... it's NOT soft. It's not sandpaper by any means... but if you have been in the bathroom a lot because of a stomach bug or something and you are having a rough time of it downstairs, this will not feel really great. Otherwise it's 5 stars all the way. No question. It's strong. It's absorbent and it's exactly what you need for everyday use. I will be keeping this as my main TP and using ultra soft for when I'm ill.

With a family of six it took some time to find a product that would last and satisfy all family members. It is soft enough for the the ones needing soft and strong enough for the man of the house. Thank you so much for making mega rolls. What did we ever do without them?