[This review was collected as part of a promotion.] At first I was not really into doing a review of toilet paper but thought it would be a good chance to review something that really is important to my every day life. I think this is one product for me that I dont normally make a conscious decision to try other brands but still end up complaining about the quality after use. I received my free sample 4-pack and unlike other campaigns I wasnt as jazzed as I normally am when I receive my Bzzagent package. I unboxed it and took a picture and then sat it on the back of the toilet. It sat there begging to be tried and reviewed as the current roll was depleted. Then it was time. I looked at the artwork on the package and the bears seem very cuddly and nice and welcoming. I earned my BS in marketing so I was trying to be critical of it but TP is just one of those products that you try to attach a mascot or image of something so nice and gentle on something that is just not desirable to discuss. I took out the first roll and right away noticed there was zero lint that exploded out of the package and it was extremely soft. It wasnt compacted on the roll so tight and firm that you just knew it was going to exfoliate an area that does not need exfoliating. Furthermore, I was impressed by the thickness of the sheets. I knew right away fingers were not going to puncture through easily and would be very absorbent. These qualities came to mind as what is really important when reviewing this product. I had never really considered being so objective to a product that I have really no interest in but can be so critical of. My family has now gone through all four rolls. My 8 year old twin boys even commented on the new toilet paper. I was a bit taken aback how they asked about the new toilet paper. They love it. I thought it was hilarious as they have never mentioned anything about it in the past. I was very pleased with it and did the job they claim. Im certain I/we will be purchasing this going forward. In conclusion, I would highly recommend this toilet paper. It is not a gimmick and not just another poor improvement just to get you to buy it. It does what it claims to do and does a great job at it.

[This review was collected as part of a promotion.] 'Tis the season! We've hosted a birthday party and the holidays are just around the corner. What a better way to spread the news, that to put our Charmin in the bathroom that our guests use? With most bargain brands, a roll wouldn't last through a party. But, with Charmin, we still had plenty of paper left. We also didn't have those weird pieces of paper on the back of the seat, so I know my guests left with a clean tushy.

[This review was collected as part of a promotion.] It is soft strong and significantly thicker than a lot of other toilet paper, By buying this large amount you get a very good value! This will be my first choice in the future when I purchase toilet paper.

[This review was collected as part of a promotion.] This is one of the reviews I have dreaded to write because what can you say that doesn't get a smirk. The truth is we have all used bad toilet paper. It breaks apart right away, doesn't absorb and just plain fails at the worst moment. Charmin Ultra Strong hangs tough. It doesn't disappoint and succeeds where many others have failed.

[This review was collected as part of a promotion.] This Ultra Strong version lives up to its name, and is surely the high quality you would expect from Charmin, but I find it to be too rough. I feel like it would be better as a paper towel rather than toilet paper. Personally, I prefer Charmin's Ultra Soft lines when it comes to toilet paper.

[This review was collected as part of a promotion.] Let me say first that I am not a toilet paper snob at all. My usual brand is s big box brand do Zi was completely open to trying Charmin. Upon first glance, I noticed immediately that the toilet paper roll was less than half of my current brand. Still willing to give it a shot however. After putting it on the roll it was so obvious just howuch smaller the roll was. The toilet paper itself was fine. Nothing to different than what I currently use and definitely not enough to get me to switch to that tiny till.

[This review was collected as part of a promotion.] I have used Charmin before but it has been a while. The main reason I quit was price. But after sampling this product I may just have to begin again! You really do use less which makes the price more reasonable since it lasts longer. It's also much stronger and absorbent than the off-brand I have come to settle for. This toilet paper really stands up to its claims; soft, strong, and absorbent.

Yes, Charmin, I did notice. I have been buying the 12 roll Ultra Strong Mega roll ever since it came out. Recently I noticed the rolls are 1/4" smaller than they used to be (used to be 4 1/4", now just 4"). This translates to a loss of 3/4 of a roll per 12 pack. I am very dissapointed that they have yet again shrunk the product in order to increase their profit margin.

I have been using Ultra Strong for years. What happened? I have noticed I have to use more squares and it is thinner too. I decided to find out if anything had changed and sure enough it wasn't my imagination. Guess it is time to find another brand who cares about their product. I was always willing to pay more because Charmin used to be a class above the rest!

[This review was collected as part of a promotion.] Let me start off that I;m usually the 1 ply no comfort kind of paper guy. Using the Charmin Ultra Strong is a world of difference for me. Soft and Strong compared to my weak normal paper. My only complaint is that you do not get as many sheets as I normally do. I guess that is the trade off for a very comfortable and durable bathroom tissue. Another plus is that that the Charmin Ultra Strong performs great if you need to blow you nose. I'm lazy and usually just grab some toilet paper instead of looking for something for my nose. Great product.