I have been using it for quite some time now, and I am extremely satisfied with its quality. The paper is strong and doesn't easily tear or break apart during use. This means you can use less and still get the job done effectively, which makes it cost-effective in the long run.

[This review was collected as part of a promotion.] My family and I hate to run out of paper whenever we have to go. We would keep our closet packed with packages of toilet paper. With Charmin Ultra Strong we don't have to have as many packs in our closet because we get 4x the amount as a regular roll. This also allows us to save money by using a great product. Thanks Charmin

[This review was collected as part of a promotion.] This was easily one of the best toilet paper I have used. I normally used Scott tissue which is hard and thin. But this was the perfect mix between strong and soft. At first I was a bit skeptical because they are not as wide as the Scott tissues but once I started using it the quality could be felt easily. It was a strong tissue that felt smooth. I will definitely be buying these in the future.

[This review was collected as part of a promotion.] Chramin ultra is the best toilet paper, actually the only paper our family uses!! Strong and we use less than any other brand. If the store is out of it, I will drive to another store to get it. My kids use it as tissues if they run out and it doesnt make their noses red

[This review was collected as part of a promotion.] Love that this toilet paper is soooooo soft. It's nice and thick and doesn't require you to use much to get clean. Other tp makes you use the whole roll because it's thin and falls apart so quickly. This tp also flushes no problem.

[This review was collected as part of a promotion.] Our family has used Charmin for years, it is our toilet paper of choice. We have always used Charmin Ultra Soft. While the Ultra Strong toilet paper is durable it is definitely not as soft as the Ultra Soft which is quite important for our family. It is definitely softer than the "cheap" industrial toilet paper but my vote still goes to Ultra Soft ...we're just sensitive people!

[This review was collected as part of a promotion.] Yes this is a stronger version of Charmin but I would not say it is that soft. I think my old brand of Scott's is softer then this. Also it claims that you will use less, so far not that true. So you get less but pay more then you you do with other brands. Also it is thicker so since using it, we have had more clogged toilets then ever before. We aren't using more tissue then before but it is such a thick paper that the toilets can't handle it. So don't know how a septic system would handle this. So if you want a strong tissue but don't necessarily care how soft it is this is a good brand.

[This review was collected as part of a promotion.] When I was asked to try this toilet paper I sort of thought...ehhhh.....it's toilet paper. How different can it be? Well the answer is that it's very different! I frequently have trouble with toilet paper that is so thin that my fingers will poke through while wiping (TMI)despite being a high end toilet paper. But this stuff is amazing. Four rolls and never a poke through. The rolls do seem to be small compared to what I normally use, but it does take less to do the job, so all in all it's probably the same number of uses. The paper is very soft, which was also a surprise given how strong it is. I will have to figure out how it compares cost wise, but I'd love to never use another toilet paper as long as I live. Favorite toilet paper ever!!

[This review was collected as part of a promotion.] I think this toilet paper was okay. I feel like it could be better. I would only recommend this to people who have money to splurge on toilet paper. This toilet paper does not last long only a couple days when we are used to a longer time frame for toilet paper.

[This review was collected as part of a promotion.] I'm always in the market for some high quality toilet paper, so I thought this campaign would be a great way to try out a new brand. I have been using Cottonelle for years and really like it's durability and soft feel. While the Charmin is nice, it's just not as nice as my old brand. It's certainly better than a lot of TP out there, but I think I'll be sticking to my old brand.