Why would you guys discontinue this product?

Would not recommend. Awful taste and worse aftertaste.

I had realistic expectations knowing they were fiber and protein bars, but they have a chalky kind of taste to them…not good.

These are disgusting. I always have low expectations for the taste of protein bars, but these are surprisingly bad for the relatively small amount of protein. Only one person in my family liked them.

Maybe I got a bad box but these are like eating a bar of candle wax! I have bought these elsewhere and they tasted great but these are horrible and have no flavor.

The Kellogg's strawberry protein bars, have a taste of gritty taste. I was so happy to buy them and my mom and I thought it might be like the cereal with some protein added, but that was not the case and can honestly say that that I would not buy this product. I wish they were better but believe in the reviews that are 1 and 2 stars. ~ P.D.

Here’s a version tailored for Kellogg’s platform—respectful, clear, and constructive: --- I’ve been a fan of these strawberry protein bars for years, first introduced to them during basic training where they were a post-dinner highlight. They held a lot of nostalgic value, and I continued purchasing them long after. Unfortunately, the latest batch was a major disappointment. The flavor has changed dramatically—it now tastes artificial, almost like cardboard and plastic. I never expected such a shift in quality from a brand I’ve trusted. I’m left with a box of bars I can’t eat, which is frustrating. I hope Kellogg’s reconsiders the recipe and brings back the original taste that so many of us enjoyed.

Good and somewhat healthy

Great protein bar - curbs your appetite!!!

Kinda tastes like they baked plastic with strawberry candle as the flavor