Not firm. VERY soft. Returned

best choice....was looking at Nectar and Dreamcloud mattresses for months and decided to go with this one. Firmness is great for back support and side sleepers. better than my tempurpedic. great buy!

Don’t be afraid to buy a box mattress. This is one of the best mattresses I have ever slept on. Pure Luxury!

The mattress slept better than the name brand mattress that we had previously, I sleep so much better and longer than before.

Mattress is like sleeping on a bed of marshmallows. You can feel the springs. Was expecting some firmness. Not comfortable at all.

This mattress is just what I needed. It's very comfortable and I don't toss and turn all night anymore...

Great, comfortable mattress and so affordable. No need for a box spring. Bought this for my son's new home and after sleeping on it, going to replace my mattress at my home.

We sleep good on this mattress. It was easy to get out and on our bed. We would suggest you try this one before you spend a lot of money on a well known brand.

We bought this in the store without reading reviews beforehand. We will be echoing the other one star reviews by saying that the box says medium/firm but is in fact the thinnest and most ultra soft mattress.

After doing the free trial period on both an Avocado and DreamCloud mattress, we decided to try this....we finally found the right mattress for us, and ended up saving over one thousand dollars!