Very dry.

I was highly disappointed with these. They are nothing like the ones I am used to buying at Sam's. These are dense, just poor quality. I will not buy these again.

Changing to these cinnamon rolls was a mistake. The new ones are too sweet, gummy, and leave a film on your teeth. It's like they are not done. They also do not have nearly as many layers as the old ones. The old cinnamon rolls made nice individual desserts. PLEASE bring the old ones back....... If cost is a factor think about shrinkflation.

The previous version of the cinnamon rolls (8 pack, larger, individually baked) were so so much better. These ones I found dry and a little too hard. Tough bread base. Icing was okay, glad they ended up adding more to cover completely. Wouldn't repurchase or recommend.

I don’t understand all of the negative reviews on the “new” cinna rolls. They taste EXACTLY the same. The only difference is the packaging. They’re not in individual paper cups. You get 10 now instead of 8. And they’re smaller… which I prefer since I couldn’t eat an entire cinna roll in the previous packaging anyway. Don’t like them? Great. More for the rest of us. Win win in my opinion :)

these are really great cinnamon rolls. sampled one in the store & bought a pan. i've just been microwaving them to warm them up & they come out great. really good with a cup of coffee or even a glass of cold milk. this is more of a cake-ish consistency & the icing is seemingly a blend of icing & a cream cheese style icing ... so good. highly recommend. get your fat pants ready, ha :)

I bought these thinking they were the same as the last ones I purchased months ago. Regret buying. Last ones were fluffy and had a good texture and flavor. These are dense, chewy, and taste artificial in comparison. Plus I didn't realize they were to be heated as an entire tray, not 1 at a time. Waste of money.

2 stars for $$. I was excited by the pic & felt even if they weren't exact (like most food ads) they'd still be good. Due to my time constraint, I ordered them through the home delivery, so, I was not physically at the store. Sadly, these all the way missed the Mark for this Member. We had 2 of the tray bc its what we planned for a breakfast with coffee. Couldn't stomach another so they were wasted. Underproofed, rock hard, over smothered with coma-inducing icing & oddly greasy. I don't plan to buy again unless I personally pick & they look like they were made by a person with some care.

Purchased yesterday and it does not match the picture shown online. The ones in the store were not covered in icing. Instead it looked like someone got a piping bag and drew a single line of icing over each one. When I got it home I noticed 2 things. The plastic lid is one of those that you pull a tab to detach the perimeter so the lid can be removed. The other was that only the section of the lid with the pull tab was fully attached to the aluminum pan. The other half of the lid was not attached to the pan at all. I tried it anyway and after only 2 bites I dumped the whole thing. Needles to say the rolls were hard and dry from being half open. Even if the lid had been properly secured, there's not enough icing compared to the overwhelming amount of cinnamon. Never again.

I ordered these a couple months ago and was surprised to get what appeared to be muffins, individually wrapped. But the taste and texture was exquisite, some of the best I've had. Now today I get the rolls in the pan exactly like the picture...and they're not anywhere near as good. Taste is good, but the texture is dense and leathery...if you want chewy hockey pucks, then these are for you. Disappointed, and not sure I'll order again.