I don’t understand all of the negative reviews on the “new” cinna rolls. They taste EXACTLY the same. The only difference is the packaging. They’re not in individual paper cups. You get 10 now instead of 8. And they’re smaller… which I prefer since I couldn’t eat an entire cinna roll in the previous packaging anyway. Don’t like them? Great. More for the rest of us. Win win in my opinion :)

2 stars for $$. I was excited by the pic & felt even if they weren't exact (like most food ads) they'd still be good. Due to my time constraint, I ordered them through the home delivery, so, I was not physically at the store. Sadly, these all the way missed the Mark for this Member. We had 2 of the tray bc its what we planned for a breakfast with coffee. Couldn't stomach another so they were wasted. Underproofed, rock hard, over smothered with coma-inducing icing & oddly greasy. I don't plan to buy again unless I personally pick & they look like they were made by a person with some care.

Love them

Title sums it up. Less quality, and less convenient. Previous rendition was better.

Small, dry, and have no flavor.

This is my Second Purchase, It's Very Dry, The first batch was good and moist. This batch here makes me think before purchasing again.

As other have mentioned, the recipe has been changed and are now small, hard, dry, and very disappointing..

We used to buy the old recipe when they had it. Tried the new one and didn't like it at all. I hope you bring back the old recipe, dough, icing, everything!!!

Small!! wow these use to be huge. they use to be tight in the foil tin this is ridiculous. everything at Sam's is getting smaller but the price goes higher.

These sure are not the Upper Crust mini cinnamon rolls of the past, I suggest Sams go back,I won't be buying any more