No one at my house liked these. Even heated up they seem dry and no taste.

Very good flavor and texture. Might be too good!

roll was hard icing was delicious

stale texture more like a bagel swimming in frosting

Just heat a piece up in the microwave and enjoy it for breakfast.

This tastes so gross. Never will I try it again

I remember loving Sam's bakery cinnamon rolls and didn't know they changed them. I thought maybe the first tray I was given was old or bad so trashed them and moved on. Well, I was given another tray by my mother that was bought less than an hour before they were put in my hands and somehow these were even worse. What even are these made of now? Stale hot dog buns with icing? No buttery cinnamon flavor at all and the icing was gritty and disgustingly artificial. I'd expect this from Walmart but honestly the tray of cinnamon rolls I got from them after trashing these ended up tasting way better. How does that make sense? PLEASE bring back the old ones. I was totally unaware of the bad reviews and changes - so glad I've not been the one to waste money on them. I've noticed that changes like this keep being made to good products that make them cheap garbage for the same price or more. Why?

These are the item that you NEED to pick up in store by hand not delivered. Usually they are crazy amazing but this last batch I got delivered was NASTY! Rocks are softer and probably tasted better too tbh.

3 or 4 years ago sams had the best cinnamon buns, then shrinkflation started and they started to make them smaller and smaller. Now these are are just terrible. Please bring back the cinnamon buns from 3-4 years ago.

GO BACK to the old ones! These are terrible. I paid my membership fee for access to those fluffy, yummy delishousness! These are terrible. BIG Mistake....HUGE, HUGE!