roll was hard icing was delicious

These cinnamon rolls are wonderful!!! Just heat them up in the microwave for a few min and enjoy

Did not taste near as good as they looked, very dry.

Very good flavor and texture. Might be too good!

This tastes so gross. Never will I try it again

We like it so much. They are fresh and covered with a good amount of filling cream. Delicious!

These were too dry, and icing was mostly sugar

I remember loving Sam's bakery cinnamon rolls and didn't know they changed them. I thought maybe the first tray I was given was old or bad so trashed them and moved on. Well, I was given another tray by my mother that was bought less than an hour before they were put in my hands and somehow these were even worse. What even are these made of now? Stale hot dog buns with icing? No buttery cinnamon flavor at all and the icing was gritty and disgustingly artificial. I'd expect this from Walmart but honestly the tray of cinnamon rolls I got from them after trashing these ended up tasting way better. How does that make sense? PLEASE bring back the old ones. I was totally unaware of the bad reviews and changes - so glad I've not been the one to waste money on them. I've noticed that changes like this keep being made to good products that make them cheap garbage for the same price or more. Why?

GO BACK to the old ones! These are terrible. I paid my membership fee for access to those fluffy, yummy delishousness! These are terrible. BIG Mistake....HUGE, HUGE!

The cinnamon rolls used to taste like they were fresh baked and soft, they were sweet, but had great flavor! Now they are gummy, taste terrible and seem stale, my family tasted them and we had to throw them away.