I love IPA beers and as far as choices go Athletic makes the best ones for those times that you don't want alcohol. Then with Sam's this is the best price anywhere.

I have been looking for a time to find an NA beer that had great flavor, I FOUND IT! I love this beer! I have been looking for an IPA with a nice balanced hoppy taste and this is the best so far. I’m not looking anymore. Heading back to get more. Please keep this in stock!!

this is the best nonalcoholic beer ever taste exactly the same as my favorite IPA just no alcohol. I don’t know how they do it but a hard time drinking a regular beer again cause I love the taste of beer, but I hate the after effect after one or two.

This is a good product. When I first saw it, I expected another disappointing NA beer. I was pleasantly surprised by Athletic Brewing’s NA beer - an excellent IPA.

Excellent taste and refreshing! Glad that Sam’s chose Athletic Brewing as a great non-alcoholic choice. This product went on sale and I wish it would be the regular price. Paid only about 1/2 the price. It stated it was a clearance. I wonder if that was. Cause of older stock. Bring back the sale price!!

I wasn't expecting much, being non-alcoholic. It's actually quite good! I've purchased this numerous times at this point and I'll keep this on hand going forward. Excellent alternative to alcohol containing options. I really don't miss the alcohol.

Only downside is it produces excessive gas!

Reasonably hoppy, with a clean taste. The NA breweries are turning out a great product for when you want a beer, but not the alcohol.

So great to see NA options at Sam's! Give this brew a try if you are sober-curious or looking to cut back. Very convincing flavor -- hard to tell it only has 0.5% ABV.

It is not non alcoholic. Contains up to 0.65% ABV (with allowe 0.15% deviation by standard) so is actually 1.4 proof. Bad product. Pity that Sam’s do not have anymore Heineken