Love the smell, and it works great. It seems to be a middle of the road price point, and that's one of the reasons I use this brand. You won't be disappointed

I have tried so many laundry detergents but gain gets out all the crime from my husband working in the yard or my kids messy clothes and I love the smell

I love Gain detergent. It is my absolute favorite laundry detergent. I have never had any issues with scent and it is gentle enough for my children's laundry as well.

Cleans clothes and leaves them smelling great. I have been using this detergent for years and will not use anything else. It can be expensive bur it is worth the money fir a product the cleans your clothes and leaves them smelling fresh

Smells great, cleans good, works in all water temperature. Keeps clothing looking clean and nice. Comes in several good scents but the original is my favorite. The smell fills the house.

Out of all the laundry detergents that I've used. Gain is my favorite. The smell is out of this world and it lasts on your laundry for weeks!!! All you need is a capful on a large load and you are good to go!

I absolutely love gain products it's the only detergent I buy. It make your clothes smell good and clean. I use the pods, the liquid, the dryer sheets, and the gain fireworks. I can smell it in my clothes every time I wear them.

I love again Detergent. The scents are always nice. I love clean laundry smell. Also I haven't seen my clothes fade or feel funny from it. My towels are pretty soft and smell fresh as well. The bottle is also mess free and easy to store.

Between again regular and Tide this is the only two of all the laundry detergents I will ever use. Makes clothes smell really clean and fresh and cleans them so well.

Of course I love the brand because it always keeps our clothes smelling fresh & clean. I'm not sure how you could improve this. It's affordable & I don't mind spending a little more to be satisfied.