We appreciate your feedback on our Herbal Essences Rose Hips Smooth Shampoo. It disappoints us to hear that the fragrance isn't strong enough for you. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd love to hear more from you so please give us a call at 1-855-236-3327 or message us through our Contact Us Page.