My mother always used Tide. I tried using other brands to save money, but they never got my clothes as clean and found that Tide is cheaper in the long run if you I want clean clothes. I now have a front loader and use the HE. The new actilift seems to get the stains out without pretreating the stains I normally would have pretreated, which is a plus as I often forgot about the stains to pretreat them.

[This review was collected as part of a promotion.] Cold water tide is fantastic for cleaning clothes because it effectively removes dirt and stains while also preserving the color and integrity of fabrics. Unlike hot water, which can cause certain materials to shrink or fade, cold water keeps clothes looking newer for longer. Additionally, using cold water is more energy-efficient, reducing both electricity usage and utility bills. With Tide Coldwater, you can trust that your clothes will come out fresh, clean, and vibrant with every wash.

[This review was collected as part of a promotion.] This product is amazing. The smell that it leaves on my clothes is like a fresh summer's breeze. What I wasn't expecting was the way my clothes, towels, sheets were softer. I No longer use a fabric softener, which saves me money. I just use dryer sheets. My husband even noticed how good his shirts smell. It was when my 4 year old son said "Mommy my towel smells so good" that I knew I would never buy any other brand. I have recommended Tide to my friends and family

After being disappointed in the April Fresh Downy + Tide HE scent change, I went back to the original scent - the one signature smell that keeps Tide's brand recognition and customer loyalty. The new scent is not worth the price tag and I expect people to make the brand switchover unless they reinstate the Tide smell we grew up loving. The new odor is perfume like and unfamiliar, which is a no no in today's economy. Please listen to your customer's and switch back. Many thanks.

[This review was collected as part of a promotion.] I received this tide and let me tell you tide is the best ever it clean so well smells awesome I recommend this to anybody definitely family and friends to. You will not be disappointed with this product

Ive used a variety of tide and actually should have pressed a different selection because i recently discovered the odor rescue. I place a small amount in with the gain detergent for extra freshness. With 2 boys in the house...it works great! HIGHLY RECOMMEND!!

[This review was collected as part of a promotion.] I don't know what has happened but this doesn't smell like it used to! This smells terrible! I even used scent beads to try and cover the smell but it was too strong and it is all you can smell. Even after washing them again with different detergent it still stinks.

[This review was collected as part of a promotion.] I absolutely love Tide. Easy to use and smells so good and really washes and gets the stains out throughly. Takes out stains and is the best all around. I will always choose tide over any other brand.

[This review was collected as part of a promotion.] Tide Original laundry detergent was a pleasant surprise in terms of functionality, performance, and scent. Smelling like a popsicle and cleaning stains like they were never there to begin with, Tide has been a joy to use within my home. It tackled even the toughest of stains with ease; I have never seen a detergent clean better in cold water than other name brands do in warm or hot. I will be repurchasing this brand as it gives me the comfort of not worrying about my clothes and allows me to enjoy all of life's moments. I highly recommend this product.

[This review was collected as part of a promotion.] I have tried just about every laundry detergent brand sold in stores and Tide is the only brand that actually gets out most stains with no work on my part, and gets the clothes clean and smelling good. It has a nice classic scent that stays even after the clothes is dry which is great. It leaves laundry well-cleaned, fresh, and smelling great. Tide is always the go-to detergent brand for my laundry.