[This review was collected as part of a promotion.] I haven't used Tide Liquid Detergent in years but was pleasantly surprised - not only by how well it cleans but the pleasant smell on laudered clothing. It isn't overwhelming but a pleasant, clean smell. I wash most of my laundry in cold water and Tide worked extremely well on dark and light colored clothing as well as lightly to heavily soiled laundry. Very happy with the results and I will definitely give Tide a try on my next purchase.

[This review was collected as part of a promotion.] I like this laundry detergent because it removes stains and its smell is very good, you can use it on all types of clothes, any color. I totally feel satisfied in how I leave my clothes I love it. I recommend it to my family and friends. I totally recommend it.

I was a loyal Tide user until Acti lift was added to the product several years ago. That is when the scent first changed for the worse. It has never been the same since. It also does not clean as well, especially on whites. I switched to another brand not made by P&G but every so often try Tide again. I am very disappointed. You say you base your changes on consumer research. The consumer response based on these reviews should tell you something. No one seems to like any of Tides scents now. Please go back to the old, old original scent.

The scent is disgusting. I’ve used Tide original scent my whole life, as did my mother before me! The Mountain Spring scent is NOT a replacement for the old original scent, as your team keeps suggesting. I bought Tide unscented to try to get a decent load of clean laundry despite the lack of the old original scent. No no nope not good enough to stick with it. I’m incredibly disappointed!!! If you ever decide to bring back the REAL Original Scent, please invest in a PSA to let us know!

[This review was collected as part of a promotion.] Tide laundry detergent does clean well.The colors stay bright and the whites come out white with no body stains. leaves a nice scent on your clothes.My opinion, Tide is absolutely the best laundry detergent. Has a very light and pretty fragrance.I know that when I use tide my clothes will be clean.It doesn’t cause skin breakouts or makes us itch.This Bottle goes quite a long way.

I got hooked on Tide Original a few years ago when I received a sample to test. I fell in love with it. It was the best laundry detergent I ever used and believe me – I tried many. With Tide Original, my clothes were finally clean. I also liked the delicate scent. I bought it twice more – small bottles 25 loads each. One was “regular” and one was “he”. They still worked perfectly. This time I “went big” and bought 92 fl oz for 64 loads. It has “he” on the front and also in yellow letters on the back: “Concentrated formula vs. formula as of 03/01/20”. Oh my - I hate it so much! It did not wash my clothes. I tried washing twice with increasing concentration of the detergent and the yellow sweat stains were still prominent. The previous Tide Original dealt with them at the first go in the same washing machine, on the same wash program. Also the smell is just overbearing. The previous Tide Original did not leave strong smell on clothes. It was just a faint, pleasant whiff. This laundry detergent leaves such a strong smell that it is just nauseating. It is a perfume-like smell, but it is just so strong I cannot even keep my clothes in the bedroom because I cannot sleep. And to make it even worse, the smell of sweat is still hidden under this strong perfume, which makes even more nauseating mixture. So what now? I abhor this laundry detergent and I want my money back. Or a replacement with a product with the previous formula. And I swear, I will never buy Tide again! Unless it brings back the old formula from before 03/01/20!

[This review was collected as part of a promotion.] Tide has to be the best smelling laundry detergent there is when it says turbo clean that's just what it is and that's exactly what it does it's been a little bit over 3weeks since I washed clothes and still to this day my clothes still are smelling so fresh and clean as if I just washed them today. Pro is I wish everyone would use it. And only foe is I wish I had more lol. It still has the neat little measure cup. That helps when you might just need a small amount for a small load. I have told all my friends they have to go get a bottle of Tide with that turbo clean fresh and clean sent

[This review was collected as part of a promotion.] I love the scent and I love how it cleans. I have recently come back to using tide and don't know why I ever stopped using. I will always use tide. It just does all it says it will. I don't need to use much in my load. I follow the usage guide and it cleans our clothes every time. I'll soak my heavier soiled clothes then do a normal wash and they come out fresh and clean.

[This review was collected as part of a promotion.] One of the best detergents out there. Cleans really well; I never have to worry about pre-treating stains when using Tide. Only negative: the scent can be REALLY overwhelming if you are sensitive to that. I mostly use "Original" Tide for things like towels, rugs, and sofa blankets; items that I don't wear close to my body all day long since the scent starts to bother me after a while.

[This review was collected as part of a promotion.] I've used Tide for some time now and really love it! It has gotten out everything that my husband has gotten on his clothes! I pour liquid Tide on to the stains, let it soak and then wash...every stain has come out!! Thanks Tide for saving so many clothes!!