They took their classic gentle formula and rebranded it so they could add $10 to the price. At the end of the day it's still a good deal on the amount and our baby does the best on it so I can't complain too much.

We love this product, our little one only is able to tolerate Enfamil Gentlease. We slowly transitioned to this and now strictly use it. I wish that they didn’t hike up the price of the product. Only reason it gets 4 stars.

I bought this for my grandson. He's been on Similac total comfort. His Mom said they couldn't tell a difference using this, and it was much more affordable!

Rebranded to cost more for the same product. This was about 11 dollars cheaper, then the company changed the packaging to then increase the cost. Same product, different packaging, more money.

This is the only formula my grandchild can tolerate with her sensitive tummy. She can't even tolerate her mom's milk! It is also so much more reasonably priced than Gentlease. Great find!

This is a great product at a much more reasonable cost than its name brand counterpart. My daughter has had 6 kids and they were all bottle fed with this!

We were using Emfamil for our 3 month old and decided to try this brand. The ingredients are the same and the baby was fine with the switch. The cost savings is great. Highly recommended!

Way too expensive. The cost increased for this formula way to fast. Use to be $35 and now it’s $42. It’s ridiculous. Thank god my baby is 11 months old and I don’t have to purchase much longer. Very sad.

We love the scoop holder and little lip to level off the scoops of formula. It’s been a game changer! And the fact that it’s approximately 1/2 price from the name brand makes my budget happy :)

This is the perfect dupe for the name brand of this formula. My favorite thing about this is the scoop holder and scoop leveler that the name brand does not even have. It makes everything so much cleaner. Our little one has tolerated this with absolutely no issues. So grateful for how much it’s allowing us to save!