Seems most reviewers are not realizing the formulation DID change to be similar to a more premium enfamil product than before. This is still over half the cost of the name brand Neuropro and very similar.

Holy price increase! While this is cheaper than other brands, this is ridiculous to raise the price so much. You guys need to reevaluate what is okay to raise prices on because baby formula is not it

My son loves this formula so we got a membership just to be able to buy it. The price has increased a ton in the last 4 months that we have been purchasing it!!! Pretty extreme price gouging!!

Love this formula for the price. Exact same ingredients as Enfamil. HOWEVER, the reason I am giving it 3 stars is because of the container. The lid is only attached by two very small joints and they break every SINGLE time I open a new contain. It is such a pain after that every time we go to use it. The lid has so much more room the manufacturer could make the joints a little wider to where this doesn't happen every time.

Just as good with less cost

Just like gentle ease, but cheaper.

good for herbtummy and cost effective

Just as the name says " Gentle"

Great Substitute for name brand formula.

My daughter like it and it’s a big box for a good price.