[This review was collected as part of a promotion.] I have super thick hair and I'm still postpartum from having my daughter, so my hair isn't exactly healthy right now ... but this shampoo. Wow! It smells incredible! I love that I wash and it still smells good after going days. I mean DAYS without washing! The scent just lingers! I love the convenience of the pump too, especially when I need to shower in a hurry, it really helps! Also, the bottle itself is just lovely. Very feminine and appealing. Lastly, it's nice to know that this product is free from paraban, dye, and mineral oil. Less mystery ingredients is always a good thing.

Did not care for the smell of plastics when using this product

GREAT PRODUCT, ALWAYS, and hair is always clean.

I'm a 4C naturalista & this product makes my hair soft & curls pop.

I could tell a difference the first time I used it. My hair has never felt better or stronger.

This shampoo is so nice. It leaves my hair feeling so soft and clean.

Leaves your hair clean and vibrant. Works as advertised.

I used the Pantene Pro-V shampoo and conditioner for the first time. It smells good and has made my hair feel great.

This is a very pleasant smelling shampoo. It makes your hair feel silky smooth and it gives great body.

[This review was collected as part of a promotion.] Paraben free, mineral free and dye free are all wonderful. However, this shampoo fell short. The smell was blah and frankly, it needed more of a coconut scent to kick it up a notch. The consistency of the shampoo was not at all rich. Although, it didn't take much to get a lather going. The design of the bottle is very appealing, and the pump is very effective. I have curly hair, and this left my hair feeling a bit dry. I didn't feel the advantage of avocado and coconut milk moisturizing my curls. While I think these two main ingredients would otherwise deliver wonderful moisturized results, it wasn't a win for me.