Cake is moist, nicely spiced and cream cheese filling is just right. Not too sweet and the right amount. I buy this cake at Sam's every fall, at least once.

I got this to try didn’t think it’d be that great just because I’m not a big pumpkin fan. We loved it! I highly recommend trying to get warmed up!

This is such a good cake that we get every time the holidays roll around. It's the one product. I look forward to when the Halloween decorations come out early. I wish they would offer this Swiss roll year-round.

Delicious pumpkin roll, I don't like pumpkin pie but this roll was really good. I hope they have them for the Christmas season and not just Thanksgiving.

Delicious! Great dessert!

Good but not great. But then I don't think these roll things sold at any place are usually as good as the ones that are homemade. The frosting just never holds up to homemade buttercream cream cheese frosting. There's always a sense of mass production flavor in the item. That goes for this as well. But for mediocrity and just above this isn't a bad substitute if you don't want to make it yourself.

Barely tastes like pumpkin. The cream cheese icing didn't taste like cream cheese at all. I won't buy again. Most bakery items are a hit, but not this one. At least it was fresh.

The pumpkin bread wA way over cooked! Very dry!! Even tried to microwave 15 seconds. White cream was good though. Was super disappointed! Loved it last year!

I would have given 3 stars if tasted like pumpkin. You can’t really go wrong with cream cheese sugar filling, but the roll itself is disappointedly bland and dry.

I tried to like this pumpkin roll since it's my favorite and only can get it this time of year but it is HORRIBLE!! It was overcooked and hard with absolutely no taste. I did like the cream inside the roll...was good. Not ever getting again from Sam's!