It's not the same. I have been a big fan of this lotion for decades. Honestly, decades. I bought a tube with the new look a few days ago and the smell is very off-putting. It's not fragrance free. I compared the ingredient labels of the new tube to the old tube (I have 4) and they are not the same. I don't know why you changed a truly superior product, but I won't use it anymore. Change it back!

I have been using this product for years and I love it.

Excellent product used by my entire family.

Great lotion.

Only lotion I use. Helps my dry skin throughout the year. Easy to apply, has no sent and feels amazing. Its the only lotion that doesnt make me break out and have bad reactions. Use all over body

My go to lotion. I've been using this product for years and love it. Helps with my dryness. It's not sticky at all. Lasts for a while. I'll continue to buy!

This lotion is hydrating without feeling greasy. I love it! Makes my skin feel soft all day. I put it on after I wash my hands and it keeps me smooth.

This moisturiser is next level. It removes all the dryness and doesn't feel irritated as it is perfect for sensitive skin. This is the best lotion for dry skin. Love this

The product has changed somehow and in my opinion not for the better. Years of a superior product has now become like all the other lotions. Something is off.

I really like that this lotion is not greasy at all but still moisturized my skin. I have used it for years and feel like it truly helps hydrate my skin. I also love that it does not effect my sensitive skin.