Holy Cow! Kerry Gold is a game changer. I couldn't believe people would pay so much for butter until I tried this. I don't think I'll ever be able to go back.

Irish butter is so much better than what we have used in the past! My family wanted me to buy something like we have had in restaurants when they serve fresh bread. This satisfied them so I didn’t have to churn or whip our own.

This is the ONLY butter my family will eat now. I have been purchasing it since I heard about it years ago from a woman who bakes a lot. I used it at first only for bread, etc, but the flavor is exceptional and now I use it for everything. It is more expensive than other butters, but the flavor FAR exceeds other 'oily' butters and it is worth the money. Sam's is the only store in my area that carries this larger tub. On occasion, I have had to order it online and picked it up in the store. It sells quickly!

This butter is the best I have ever eaten. Great everywhere you use butter. If you can find the unsalted version, try it in your coffee, deliciously decadent. We leave the tub out on the counter and it is so easy to spread. It also freezes well with no loss of quality or taste. Seriously this butter is so good you'll be tempted to just grab a spoonful every now and then and pop it right in your mouth like a treat.

Did you know the color of butter is influenced by the diet of the cows who produced the cream for the butter? Irish butter like this is more intensely yellow due to the healthy grazing the cows do. Hard to describe how the flavor is different—smoother, more creamy—definitely pretty to look at as it melts on your food.

I use this size of Butter to make my home-made compound butters (seriously, this is what I use to make my home-made Herb Garlic Butter spread). I've also used this to make other compound butters for recipes or to taste (like for example, a spread for on pancakes or french toast).

This is the Butter I will select for any of my needs in terms of everything from potatoes (mashed, baked, etc) to use in recipes for so much. Even on toast or Bagels, the flavor is what is important here. With a size i cant get from local groceries, this is a bargain to purchase when you price by ounce.

Ever since I switched to this butter its been my absolute favorite, the ingredients are better than other brands and its very flavorful, creamy and rich butter. It spreads easily and it usually lasts a long time before going bad. Its pretty pricey though but worth it, good butter is so much better than highly processed stuff. Its not overly salty either.

I go to butter whenever having toast or sandwich

This butter make everything smooth and creamy