This toothpaste is a cheap whitening toothpaste. In my personal experience it does wrong for long. I think you should use a stronger whitening toothpaste and use this as maintenance

i love this. other than the fact that i have sensitive teeth it whitens so well. it has a good taste. i don't eat toothpaste but if it gets on your tongue it tastes good. im over all satisfied with this toothpaste.

It does help protect my teeth but my teeth are not taking the yellow of and that is consurning the fact that they claim it can make your teeth look white.

My breath is fresh. The taste isn't too strong which I enjoy. Dont have to use a ton. Helps whiten a little but not significantly. I have been using it for years.

I use this product often when trying to whiten my teeth and have noticed a big difference! It does a great job of whitening and cleaning. The flavor is good too!

Strong and minty! ...if you use it regularly, you will go a shade lighter. It isn't going to give you Hollywood white teeth, but it removes stains and keeps them sparkly.

I love the way this toothpaste really helps to whiten my teeth. Not all can do that and as long as you brush twice a day and you constantly use the whitening brand your good.

This stuff works! It is a must try and must buy! I love it so much it works so well and it is super worth it. If you love whitening your teeth you will love this!

Its really good, it has made an amazing impact on my teeth. I really do recomand this product, my family and i can agree this is such a good product for our health of teeth. Make sure when you see this product you buy it. So woth your money!

This is one of my favorite affordable toothpastes'. I feel like it's effective after the first use. You can notice better results after repeated uses. I am a repeat user. I would recommend!