I definitely recommend this one, you need to use it for a few weeks to really notice a whiter tooth, but also this one didn't hurt my tooth compared to other brands. Love it!

I have recently started using this toothpaste and I actually like it very much. It works well, cleans teeth well. So far, I would recommend this product. It did meet my expectations. I would also buy it again and continue using it.

I'm personally not a fan of this toothpaste. I didn't feel like it made my teeth any whiter. I also didn't like the finish it left on my teeth. I wouldn't use this again.

This is the only toothpaste I use and I love it. Helps keep my teeth white and radiant mint is a good flavor and helps my breath stay fresh. I would highly recommend this item and will continue to buy

Love this toothpaste and leaves my teeth looking very clean and white. I believe this is a really great toothpaste for anyone looking to whiten their teeth some or just looking for a great toothpaste.

This is the best toothpaste for my teeth. I've tried many different kinds, but I always come back to this one because this is the only one that also whitens my teeth in the process.

Tastes good, pretty good price. I am not sure if the fluoride debate is legit, but outside of that I would totally recommend this product. * Not convinced it made my teeth whiter, but maybe?

You can see the whitening just after one brushing. Leaves my mouth feeling so clean. I have loved this product ever since it came out. This is the best whitening tooth paste on the market in my opinion.

I brush my teeth a lot. I use this toothpaste every time. I don't see a huge difference in the whiteness of my teeth but it has helped keep them from staining more.

I love this toothpaste! It gives my teeth a nice clean and has been working great at whitening my teeth! I love the taste of it too!!! I would recommend by starting with this toothpaste if you plan on whitening your teeth!