My teeth are sensitive so I felt like it hurt my teeth a little! I do like the mint flavor and felt like I had fresh breath once I was done! Not a bad product but definitely isn't my first choice!

I love this toothpaste, it's the only one that actually gives you visibly whiter teeth after daily use. I can't go back to any other toothpaste after trying this. I would recommend to everyone.

I think this product is great. Leaves my mouth feeling clean and refreshed. I think the product compares to alternatives is great! Wouldn't use another brand

This is my favorite toothpaste of all time to use to brush my teeth. I get so many compliments on how whit my teeth are and this toothpaste is totally the reason why

when i see a toothpaste like this that says “whitening” id like to see it actually do it's job. i can't really tell if this toothpaste works or not, but maybe that's the case with all toothpastes?

Great at whitening. Minty fresh. Not irritating or sensitive on teeth. I have been using this toothpaste for years - and can not change! It's that good

This toothpaste is cleansing and refreshing but I'm not too sure of how significantly whitening it is. I'll keep buying it because I haven't found another toothpaste that whitens a great deal either.

My teeth have become NOTICEABLY whiter after using this product. I grabbed this because it was the first thing I saw while on vacation but now it is my permanent toothpaste. I love this stuff and it's not too foamy either!

LOVE this toothpaste. I feel it truly brightens my teeth and give me a fresh breath. I do think it is a little pricey but definitely does what it says it does.

I always switch between Colgate and crest! I think they are both great brands. Just depends on what I pick up honestly! This did make a difference in my teeth faster than Colgate though!