I don't use this toothpaste exclusively, BUT I do buy it more often than any other brand/type. I really enjoy the flavor of it and how long it lasts. However, I have to say that I do not notice much of a whitening effect from this.

I've been using this for years. Only toothpaste that makes my mouth feel dentist clean and people constantly tell me I have the whitest teeth they have seen.

This toothpaste has been working for me for years. Very effective and a great brand. Use this toothpaste every once in a while. It's not the best of the best toothpastes I would say.

This is one of 2 toothpastes I'll use. I'm so picky about them. I prefer the taste of the mint in this brand, it's not overpowering, it's not ridiculously fake tasting. It makes my teeth feel nice and clean without leaving residue.

I've truly seen a difference in the whiteness and brightness of my smile after using this product. I also love the taste and it lasts me a while! Would definitely recommend.

I can't live without this toothpaste. I love that it helps lift stains from your teeth without making them sensitive. This is a great mint flavor, not spearmint, which I hate. This is a great products that's affordable.

I had never tried crest but my boyfriend always used it and I ran out of the brand I used so I stole some one day and it was surprisingly pleasant. I recommend this to anyone that likes a very minty refreshing toothpaste

This is my favorite toothpaste..makes your teeth clean and feeling so good...when used with the radiandt mouthwash your mouth is clean fresh and your teeth pearly white

This toothpaste actually feels like it's working. The regular crest just doesn't feel like it's doing enough to clean my teeth, but this one does. Definitely recommend. I purchase this all the time.

Crest is my favorite brand. Not sure why but my teeth always feel cleaner when I use it. As far as whiting goes I honestly dont see a difference. I've used this kind a few times and its effective when it comes to leaving your mouth nice and clean.