I only like this paste for it whitening abilities. I’ve bought it before, but I’ve stopped because there’s an ingredient in most toothpastes that cause dry mouth for many individuals... well, I’m one of those people. Nobody likes dry mouth.

The best toothpaste on the market. It is always consistent, gives me the best breath out of any toothpaste on the market. It works so well and gives me all day clean feeling. It is the best tooth paste mkney can buy.

You are going to see really good changes with this product, its amazing, this brand is the best one, you must try everything!!! It’s always good and fresh, I love it

This has been my go to toothpaste for a very long time. I drink a lot of coffee and this kept my teeth looking white. It’s my favorite out of all the toothpastes that I have tried.

with religious use. my teeth have truly become white. it took about a month of brushing twice a day but i love this toothpaste. sometimes i use activated charcoal first and then this but they’re a dream team

We love this stuff! We end up switching between this and the crest with Colgate over time but feel like it makes a total difference in our smiles without the harsh taste or feeling over time. Great!

My go to. Never pets me down..I drink a lot of coffee and coke and this toothpaste keeps one guessing cause muh teeth stay white. It tastes great as well so win win man.

I have used this brand for years now and don’t think I will ever change. It is very effective and I don’t think they can improve this product. I’ve never had the dentist complain so I am extremely satisfied with this product

This is the only toothpaste I use!! I love it. When I run out and have to use a different kind, I automatically feel like my teeth don’t look as white! The price really isn’t too bad either. Love love love.

I love this toothpaste. It doesn’t really help with whiting my teeth. I honestly think this is the best toothpaste out there that doesn’t irritate my teeth. This is my go to toothpaste. I definitely do buy this over and over again.