I really like this brand, I do have other preferences but this works well too. I've been buying this one lately because it's super affordable and I like how long the freshness lasts, no complaints! I'll be buying again!

It's either this or the Colgate optic white that worked for my teeth. I can easily find this in my local grocery store so I will grab whichever is cheaper when I'm there.

It leaves teeth feeling very clean afterwards. It does help make teeth whiter but for pearly white teeth you will need the help of whitening strips too

The best toothpaste. If you have yellow teeth, try this one along with the matching teeth white strips and within three day of using this religiously, it'll lighten your teeth. It def works.

it will work and you will notice instant results but it can leave your teeth feeling a little sensitive so i would watch what i eat after, wouldn't wanna eat something with a lot of lemon juice afterwards for example

I love this toothpaste. It is super effective and not harsh on my teeth which can tend to get sensitive if over whitened. Other whitening products don't have the best flavor but I find myself going back to this one due to flavor and quality.

It's a fine toothpaste. Can't say it's amazing, I didn't really see a difference in my teeth. I think if you really want white teeth you'll have to use strips. I wouldn't buy again, I'd rather buy something with a better value.

I love it It makes my smile brighter and I've been using it for 5 years and I haven't changed ever since then but I recommend this to alot of you guys

This toothpaste made my teeth so white! In about a week I could see a significant difference in the color of my teeth and I got so many compliments. I also love the taste of it. It leaves my breath so fresh

My breath is always left with a minty fresh feeling and my teeth look whiter with every use. The only thing I would improve on this is the packaging. The twist top is a lot of work and I'd prefer the pop open top instead.