This is my favorite toothpaste. They changed the formula a few years ago and it doesn't have an overly minty taste. It also keeps my teeth naturally white and fresh.

It's on the expensive side of toothpastes and I'm not all that sure it actually does anything. Nonetheless, it's a great mint! That's all I can really say about it

I LOVE THIS WHITENING TOOTHEPASTE IT MAKES MY MOUTH VERY CLEAN AND MY TEETH VERY WHITE. YES IT MET MY EXPECTATIONS. I WOULD NOT DO ANYTHING TO IMPROVE THE PRODUCT BECAUSE IT IS ALREADY GOOD. THERE IS NO CONS I ONLY CAN NAME PROS ABOUT THIS PRODUCT.

This works well and I love how it helps keep stains off of my teeth for hours after using. I've noticed that when I use this before drinking red wine my teeth don't get that purple hue that red wine often leaves.

These products are amazing. they make your breath smell fresh and clean as well as make it a little whiter without using any type of professional whitening!

The reason I gave it three stars is because I just started using it about two weeks ago and I haven't seen to much of a change. But I mean it does keep my breath fresh.

I tried this toothpaste not long ago. It does seem to work. I did have to apply a tiny bit because I found the taste a little bit stronger than the rest of their products

Best toothpaste by far! It tastes so good and it has made my teeth significantly whiter, by using 2 times daily. It takes away even the worse morning breath!

This toothpaste is for sure my favorite. I've tried natural products, they definitely don't give me the results I'm hoping for- and leave me disappointed. I've also noticed my teeth look a little whiter!

Has an amazing taste and works slowly to whiten the teeth. I use this everyday ( I hope everyone uses tooth paste everyday) but I always go back to this one.